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Cookies Stay in the Jar: Google Delays Phase-Out Again

DirectMail2.0

This decision marks a significant shift in the tech giant’s approach, highlighting the complex balance between user privacy and the needs of advertisers. By eliminating these cookies, Google aimed to bolster user privacy and set a new standard for the industry. The Implications: What Does This Mean for Users and Advertisers?

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Get an Edge on Direct Mail with Competitive Intelligence & Omnichannel Marketing

DirectMail2.0

Are you looking to maximize the impact of your direct mail campaigns? This insightful webinar explores the powerful synergy between competitive intelligence and omnichannel marketing to enhance your direct mail results. Paul Bobnak, Direct Mail Evangelist & Content Creator at Who’s Mailing What!

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The data disconnect: Why understanding your data landscape matters more than ever

Martech

The answer to this question has a direct impact beyond your email strategy — and could impact everything from sales enablement technologies to advertising platforms, direct mail, ABM, and beyond. Decide whether or not each label should sync to your marketing technologies. Under what conditions?

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Does the AIDA Model Hold Water for Sales in 2024?

Marketing Insider Group

Video Source The AIDA Model dates back to 1898 when American advertising and sales pioneer E. Initially, marketers used the framework to develop sales strategies and advertising campaigns to guide potential customers through a series of steps leading to a purchase. Elmo Lewis introduced it.

Transform 120
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9 Internet Trends Charts You Need To See

Marketing Insider Group

Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2012 , Mary talked about the rapid adoption of tablets, the increase of mobile commerce and the massive shift in the advertising market with the prevalence of web visits from mobile devices. Is your organization ready?

Logistics 110
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Creativity, Technology, And The Future Of Storytelling

Marketing Insider Group

I went through the history of advertising. I presented the case for why marketing still has a marketing problem : most people still think marketing is advertising, selling and somehow lacking value. They don’t open direct mail. Here is the 18 minute video of my presentation:). They don’t answer cold calls.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Direct mail. Digital advertising. They aren’t shiny new technologies, but rather dependable stalwarts that marketers can rely upon to help them stand out in a crowded inbox and on the web amidst a deluge of content. Mobile push notifications and in-app messages. Social media. E-commerce sites. Collaboration.