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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 A social media metric is a number that quantifies a particular action or behavior related to your social media account.

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20 public relations stats to know for better communications outcomes in 2022

Sprout Social

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Here’s what you can expect from the PR landscape in 2022 and beyond.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. Search engine marketing is paying for advertising space on said search engines. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

Social Media Marketing Social media marketing proficiency demonstrates your ability to create and implement effective campaigns that boost brand awareness, engagement, and conversions. With over 93% of businesses on social media, this skill is critical for most marketing strategies.

CRM 90
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Marketing Certifications That Get You Hired

Exposure Ninja

You’ll become a Microsoft Advertising Certified Professional if you complete all three certifications. Hootsuite Academy Certifications Social scheduling platform Hootsuite offers several social media-focused certifications as part of the Hootsuite Academy. Hootsuite certifications cost from $99 to $999.

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The Secret To B2B Social Media?

Marketing Insider Group

B2B social media View more presentations from michaelbrenner. Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. It has grown to be one of the biggest social media marketing conferences in the world. B2B Marketing EXPO – London. Adobe Marketing Summit.