Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

Direct Mail 102

Direct Mail CRM Marketing Automation Platform Advertising 102

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. A wide variety of ABM tools are available to automate and execute ABM strategies. What ABM tools do.

Direct Mail 119

Direct Mail Marketing Marketers Analytics 119

Martech

JULY 29, 2022

Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. Does the tool measure account engagement?

Direct Mail 98

Direct Mail Customer Acquisition Marketing Automation Platform CRM 98

Adobe Experience Cloud Blog

JUNE 5, 2013

There are many tools to send messages via mobile channels and many marketing automation platforms allow this to be done easily and in one place. Traditional Advertising is Dying. Trend – When a telemarketer calls you at work to sell you a product, that’s ‘interruption’ marketing. Compliance Concerns Increasing.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. That includes: Multi-attribute lead scoring across sales and marketing touches. Direct mail.

Marketing Automation Platform 116

Marketing Automation Platform CRM Direct Mail Price 116

Martech

MAY 9, 2023

Outbound marketing technology today Marketers have always loved outbound marketing: It offers proactive messaging that promises immediacy, actionability, measurement and flow that wasn’t available via traditional advertising. B2B and high-end / high-touch B2C marketing automation platforms (MAPs).

Outbound Marketing 103

Outbound Marketing Telemarketing B2C Direct Mail 103

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 118

Marketing Automation Platform CRM Manufacturing B2C 118