Adobe Experience Cloud Blog

APRIL 11, 2016

20 years ago, the B2B marketer’s job was all about supporting the sales team by developing collateral, booking tradeshows, and perhaps securing some directory advertising or planning direct mail campaigns. The buyer is now in control of the sale, rather than the salesperson.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Adobe Experience Cloud Blog

JUNE 27, 2016

Similarly, with a broad-based marketing approach, marketers use different campaigns to generate leads, including a variety of inbound tactics such as paid advertising, SEO, and webinars, which are then filtered by scoring systems based on desirable attributes determined by audience personas.

Thought Leadership 91

Thought Leadership Direct Mail Marketing Marketers 91

Adobe Experience Cloud Blog

SEPTEMBER 4, 2012

I think many of us are like Billy Beane with our b2b marketing budgets. We have smaller marketing budgets and staffs as compared with our competitors—so how can we have a bigger impact? With a good marketing automation platform, we can start looking at our programs the same way Billy looked at his players.

Marketing Automation Platform 113

Marketing Automation Platform Direct Mail Marketing Marketers 113

DirectMail2.0

FEBRUARY 26, 2024

our sole purpose here in this organization is to make direct mail the most effective form of marketing by integrating it with cutting-edge technology. But the sole purpose is to make direct mail the most effective form of marketing. There’s a lot of budget that’s being lost to digital marketing.

Direct Mail 52

Direct Mail Education Whitepaper Product 52

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Direct mail. Digital advertising. Snapshot: Marketing automation. Product overview.

Marketing Automation Platform 117

Marketing Automation Platform CRM Direct Mail Price 117

Martech

MAY 9, 2023

Outbound marketing technology today Marketers have always loved outbound marketing: It offers proactive messaging that promises immediacy, actionability, measurement and flow that wasn’t available via traditional advertising. B2B and high-end / high-touch B2C marketing automation platforms (MAPs).

Outbound Marketing 105

Outbound Marketing Telemarketing B2C Direct Mail 105

Martech

SEPTEMBER 22, 2021

The importance of each of these data management capabilities will depend on a particular organization’s business goals, and whether it has a significant mobile presence, direct mail budget or brick-and-mortar stores and/or agents. DMP, DSP, ad exchange) that will use them as advertising audiences. Data regulation compliance.

Customer 116

Customer Marketing Automation Platform Direct Mail Analytics 116

Martech

APRIL 15, 2022

In the B2B marketing space, LinkedIn and Facebook are the most commonly used social media platforms, according to survey data from Databox. Typically, firms use these platforms to achieve the same goals they seek to achieve through other forms of digital marketing — high engagement and advertising.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 120

Marketing Automation Platform CRM Manufacturing B2C 120