Martech

NOVEMBER 27, 2023

If you were asked, right now, on the spot, to cite every possible source creating new contacts, leads, or supplemental data points in your CRM , could you do it? But chances are, if you’re like most marketers, you’ve kept your focus primarily on how data flows from your marketing automation platform to your CRM.

Direct Mail 103

Direct Mail CRM Marketing Automation Platform Advertising 103

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Direct Mail 102

Direct Mail CRM Marketing Automation Platform Email Marketing 102

Martech

JULY 29, 2022

Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. Does the tool measure account engagement?

Direct Mail 99

Direct Mail Customer Acquisition Marketing Automation Platform CRM 99

Martech

SEPTEMBER 24, 2021

A wide variety of ABM tools are available to automate and execute ABM strategies. digital advertising, direct mail, websites, events and sales outreach), and ABM infrastructure and orchestration. B2B marketers must increasingly engage target accounts on multiple channels with highly customized and consistent ABM programs.

Direct Mail 121

Direct Mail Marketing Marketers Analytics 121

Adobe Experience Cloud Blog

JUNE 24, 2015

You had the data list pulled from your demand gen team a month ago—but your CRM data has not been refreshed in a while. As marketers, we spend millions of dollars to reach prospects and turn them into customers. Whether it’s through online marketing , direct mail, or email blasts, we’re constantly trying to reach our target audiences.

Direct Mail 134

Direct Mail Thought Leadership CRM Marketing Automation Platform 134

Adobe Experience Cloud Blog

JUNE 5, 2013

In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels. There are many tools to send messages via mobile channels and many marketing automation platforms allow this to be done easily and in one place. In contrast, old firms are still sending generically targeted direct mail.

Digital Marketing 134

Digital Marketing Telemarketing Thought Leadership Direct Mail 134

CXL

MAY 27, 2022

More direct approaches, such as live events and direct mail, also fall under the lead generation umbrella, though marketers today often rely on types of content like: Ebooks; Guides; Webinar access; Free tools; Email newsletters; Checklists; Whitepapers. Take sales CRM Pipedrive.

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89