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A new age of direct-to-physician marketing

Martech

Patel’s team primarily works with clients in the pharmaceutical industry, with some medical device, life science, and animal/consumer health clients. The bulk of our work is with pharmaceutical companies for new product launches or marketing and promotion of existing products,” said Patel. “I

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5 must-know Reddit Ads tactics for B2B marketers

Search Engine Land

On the flip side, all marketers know many platforms today are overcrowded with advertisers. But the map indicates that marketing automation can also be tied to more niche subreddits such as CRM, B2B SaaS, B2B marketing, and HubSpot, to name a few. healthcare, government, and pharmaceutical). Enter Reddit Ads.

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Google Performance Max: Everything you need to know

Search Engine Land

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Google intended Performance Max to be an all-in-one campaign type capable of serving the needs of most advertisers. Let me give you an example. That includes: Text.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

Cutting down costs on marketing and advertising. And rather than hiring another sales rep or BDR, you can automate the process and set up CRM correctly. Boosting sales team productivity Focus on two things: people and processes. Streamline your CRM Most salespeople hate working with CRMs, and for a reason.