Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Each phase of the customer journey has different goals and KPIs.

Influencer Marketing 102

Influencer Marketing Customer Journey Health Marketing 102

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. Build Relationships with IT and Finance.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Marketing Insider Group

AUGUST 30, 2019

Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing. Create Content that Addresses Your Customer Journey. Create a Brand Identity.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Martech

JULY 21, 2022

While this is a common problem among marketers, you need to be particularly aggressive about maximizing ad spend in a period of economic uncertainty. In order to do this, you need to review your current advertising efforts to understand what’s working and what’s not. Protect the customer experience. Final thoughts.

Customer 121

Customer Customer Journey Customer loyalty Advertising 121

Martech

JANUARY 30, 2023

Additionally, the traditional use of third-party cookies to target advertisements is getting disrupted by privacy-focused data clean rooms , which trusted parties only share. With this approach, publishers build their own advertising networks (or partner to build value in their networks) and other solutions.

Customer 108

Customer CRM Advertising Advertisers 108

Marketing Insider Group

AUGUST 30, 2019

Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing. Create Content that Addresses Your Customer Journey. Create a Brand Identity.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8