Martech

MARCH 1, 2023

Omnichannel marketing Omnichannel marketing refers to an integrated approach across all channels. It suits companies that want to provide a seamless customer experience and improve customer loyalty. This approach requires a unified customer database to ensure consistency across all touchpoints.

Customer loyalty 114

Customer loyalty Customer Journey Marketing Marketers 114

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Each phase of the customer journey has different goals and KPIs.

Influencer Marketing 108

Influencer Marketing Customer Journey Health Marketing 108

Martech

APRIL 24, 2023

Dig deeper: The B2B customer journey is set on a digital track A prerequisite for customer expansion Maximizing customer lifetime value (CLV) should be a priority for organizations looking to grow. It was a hard lesson for all of us, but stumbling out of the blocks cost us a client.

Customer 99

Customer Branding Shipping Customer loyalty 99

Marketing Insider Group

NOVEMBER 18, 2020

Develop Strategic Marketing Objectives. Identify a Senior Marketing Advocate. Develop and Invest in Marketing ROI Metrics. Create Content that Addresses Your Customer Journey. Acquire Digital Marketing and Technology Competencies. Have a Formal Marketing Plan. Build Relationships with IT and Finance.

Marketing Strategy 144

Marketing Strategy Finance Marketing Marketers 144

Use Insider

MARCH 8, 2024

That’s why it’s so important to utilize the full potential of today’s martech solution in terms of: AI and machine learning technologies , which can analyze vast amounts of data to automatically deliver relevant content and products (as we showed earlier), help you create campaigns and even optimize their performance.

User-Generated 52

User-Generated Customer Journey Manufacturing eCommerce 52

Marketing Insider Group

AUGUST 30, 2019

Higher revenue B2B companies believe cultivating close relationships with other organizations within the business, such as IT and Finance, is absolutely needed to successfully drive their marketing strategies, measure performance and manage marketing spend. Create Content that Addresses Your Customer Journey.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Martech

JULY 21, 2022

Consider how AI and machine learning can help you optimize your ads and landing pages to increase lift all while delivering a seamless ad-to-website brand experience to your customer. Protect the customer experience. Our world is always changing, and so are your customer’s needs and context.

Customer 117

Customer Customer Journey Customer loyalty Advertising 117