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The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. As more contacts opt-in through your targeted advertising efforts, you can easily add them to the nurturing sequence.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Adobe Marketing Summit. March 29 – April 2, Las Vegas, NV.

Insiders

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. In particular, heightened advertising in ecommerce settings is set to drive this trend. Customer experience. Workplace impact. Employment.

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6 Tips to Maximize Your Marketing Budget

Set Up

With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), Challenge #4 | Rising Digital Advertising Costs The increasing cost of digital advertising is another challenge marketers must navigate. it has become more of a challenge to sort budgets.

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