Adobe Experience Cloud Blog

OCTOBER 13, 2015

A new study commissioned by Canada Post explored how direct mail factors into the lives of today’s consumers and its influence on the purchase journey. Their findings were summarized in a whitepaper titled “ Breaking through the Noise ,” available on the Canada Post website. Direct mail gets noticed.

Direct Mail 134

Direct Mail Thought Leadership Whitepaper Marketing Automation Platform 134

Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? If, for example, none of your competitors do direct mail campaigns, but your audience is receptive to it, go hard. Eric Serdar, Snr.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Hubspot Marketing

APRIL 5, 2023

Types of content like white papers, webinars, case studies and free tools primarily collects the contact information of uninterested buyers (MQL). Offline Media: Direct mail, NYC subway ads, etc. Offsite Channels: Guest posts, press and thought leadership. Gating content generates top of the funnel leads.

Inbound Marketing 132

Inbound Marketing Whitepaper Real Estate Non-Profit 132

Adobe Experience Cloud Blog

MAY 8, 2019

This process involves a range of lower funnel content that will establish your brand proposition, such as PPC advertisements, SEO optimizations, and 3rd party intent data. The pre-purchase, top-of-funnel stage should include “light” thought-leadership content that builds brand awareness, highlights a need, and drives desire.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

Content Marketing Institute

JULY 24, 2018

100,000: Invest in a research project with the goal of uncovering meaningful data that can be presented in a white paper, featured on our website, and distributed in snackable bites across all our communications channels. 1,000: Experiment with advertising on some of the lesser-known sites, like Quora. Direct mail marketing.

Whitepaper 103

Whitepaper Content Marketing Direct Mail User-Generated 103

Exposure Ninja

JULY 5, 2023

Here are some examples of different content marketing strategies to inspire your own: Thought Leadership: Position your brand as an industry expert by creating insightful, authoritative content that addresses current trends, challenges, and innovations. Content Marketing Example HubSpot is a shining star in the content galaxy.

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Martech

APRIL 15, 2022

If customers regularly see your firm as a source of top-quality industry content and thought-leadership, their trust in its products and services increases accordingly. Typically, firms use these platforms to achieve the same goals they seek to achieve through other forms of digital marketing — high engagement and advertising.

B2C 119

B2C Marketing Automation Platform Gen Z Whitepaper 119