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100+ Surprising Video Marketing Statistics You Should Know in 2024

SocialPilot

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

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YouTube vs. TikTok: Which Is Better for Your Business in 2022?

Hubspot Marketing

Outside of China, 77% of Gen Z, 75% of millennials, and 44% of Baby Boomers visit YouTube daily. TikTok is known as the platform for Gen-Z — and the stats confirm it. Over half of Gen-Z consumers are on TikTok, and 46% of 13-19-year-olds say they use the platform daily. Why does this matter?

Gen Z 118
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52 Visual Content Marketing Statistics You Should Know in 2023

Hubspot Marketing

To help you keep pace with these trends, let's take a look at some visual content marketing statistics that demonstrate the impact visual content has on reach, engagement, and sales. HubSpot ) 50% of marketers leverage video in their marketing strategy, followed closely by images at 47%.

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10 top retail sector video ads of 2021

Martech

According to data from video marketing and animation platform Wyzowl, 86% of businesses are using video to reach audiences and 92% of marketers say video is an important part of their marketing plans. Get the daily newsletter digital marketers rely on. Processing.Please wait.

Retail 99
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TikTok users have post-holiday shopping plans

Martech

Does your marketing plan include post-holiday sales? TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. 61% of TikTok users plan to spend the same amount of time playing video games in the post-holiday period as during a typical week.

Gen Z 108
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12 Content Marketing Trends to Keep an Eye in 2021

Rock Content

Without face-to-face activations and with limited possibilities for physical interactions, all businesses had to look at their Digital Marketing plans with a new perspective. Video Marketing. Following the trend of visual content, video marketing is expanding even more. Interactive Videos.

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How to Grow Your Audience with Video Content Marketing

Marketing Insider Group

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Quick Takeaways.