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A Guide to Increasing Video Advertising Engagement 

Bannerflow

Video advertising provides an unrivaled platform for short-form storytelling that connects to your audience more deeply. While the ROI is undeniable, implementing an effective video advertising strategy can seem tricky. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Gen Z 52
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SEO For Pinterest: 20 Pinterest Tips To Drive Discovery and Clicks

Hubspot Marketing

In the fiercely competitive landscape of online lifestyle and e-commerce brands, where promoting numerous products puts you in direct competition with retail giants like Amazon and Walmart, small businesses often face a daunting challenge. Women comprise 60% of the audience, but men and Gen Z are fast-growing segments.

Gen Z 93
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Twitch marketing: What it is and how brands can do it right

Sprout Social

Music productions? For brands targeting a millennial or Gen Z audience that has even the mildest interest in gaming, the platform is a potential goldmine. A similar percentage support them monetarily either through donations or product purchases. Simply put, Twitch is a livestreaming platform. Creating custom sneakers?

Gen Z 131
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The 8 Best Social Media Marketing Companies of 2020

Neil Patel

3 Pan Up Productions — Best For Social Video. Pan Up is a super cool creative production company. What makes Social Media 55 stand out is their specialized expertise in a number of niches, ranging from real estate to skin products to plumbing. Viral Nation has an average 4.8-star star rating. sorrynotsorry.

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Selling on Instagram: Everything you need to know

Sprout Social

And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. But selling on Instagram isn’t as simple as posting product photos and calling it a marketing day. There is no one-size-fits-all approach to selling your products on Instagram.

Gen Z 108
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How Content Curation Can Boost Your Gen Z Marketing Strategy

Scoop.it!

As Gen Z emerges into adulthood, we’re seeing businesses devote more time and resources toward catering to this younger demographic. But marketing to Gen Z is proving a lot different than marketing to their millennial counterparts. Of course, content geared to Gen Z will differ from content created for Millennials.

Gen Z 77
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Marketing to millennial homeowners: A guide for home services providers

Faraday

Millennials in particular have made their mark on the real estate business, as they now make up the largest share of home buyers in the country, according to the National Association of Realtors. In August 2020, home sales shot up to reach a 14-year high.