Adams & Knight Marketing

JUNE 18, 2018

Adams & Knight, an integrated digital marketing agency in Avon, Connecticut, won 43 awards across all categories at the 63 rd Annual Advertising Club of Connecticut Awards Show, including two best of industry awards. Maislen is a 37-year industry veteran with extensive copywriting experience for a variety of clients and mediums.

Advertising 130

Advertising Advertisers Copywriting Health 130

Marketing Insider Group

JANUARY 21, 2020

You can’t serve your customers if you don’t really know who they are, so the first and most crucial step of building your marketing strategy is to define your market and segment it so you can target each group more effectively. You might have a good idea of who your customer base is already, but don’t make assumptions.

Marketing Strategy 122

Marketing Strategy Customer Market Segmentation Marketing 122

Sprout Social

MAY 9, 2023

Audience segmentation and personalization AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering. Which AI technologies enable marketing?

Marketing 126

Marketing Marketers Market Trends Manufacturing 126

Sprout Social

FEBRUARY 1, 2024

Dutch Coffee Bros may notice a growing interest in unique flavor profiles and can use this data to innovate their product line and build a strong connection with existing and potential new market segments. This is helpful because people trust people more than traditional, self-centered advertising.

Customer 102

Customer Transform Communications Promotion 102

Marketing Insider Group

MARCH 24, 2011

Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. The Digital Marketing Ego Trap.

Digital Marketing 79

Digital Marketing Traditional Marketing Marketing Marketers 79

Marketing Insider Group

MARCH 24, 2011

Avoid The Ego Trap In Digital Marketing. In the old day s of traditional marketing, you conducted some research, consulted with your colleagues and agency partners and in the end, decisions were often made on gut feeling. The promise of Digital Marketing was going to change all that. The Digital Marketing Ego Trap.

Digital Marketing 77

Digital Marketing Traditional Marketing Marketing Marketers 77

CXL

MAY 27, 2022

Closely partner with other marketing team members and the sales organization.”. They’ll be heading up the team to develop new strategies, create new market segments , and define and measure metrics to demonstrate ROI to stakeholders. Sometimes, this will be across the full marketing spectrum.

Management 79

Management User-Generated CRM Inbound Marketing 79