Martech

MARCH 15, 2022

For marketers reaching sports fans, March Madness is the NCAA national Div. Ads on linear TV networks are very expensive, but even marketers who can afford them are out of luck — they’ve all been sold. Read more: How marketers are leveraging QR codes on TV. Get the daily newsletter digital marketers rely on.

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Tentpole Advertising Advertisers Digital Marketing 117

Martech

JULY 27, 2021

What this means is that behind the scenes, advertisers have been experiencing a more streamlined and up-to-date adtech process that was previously unavailable for advertisers of Olympics programming on the web. Better UX for advertisers. And Ricola broke ground earlier this year by becoming a first-time Super Bowl advertiser.

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Tentpole Management Advertisers Advertising 109

Martech

MAY 2, 2024

The annual digital advertising showcase held in New York and streamed online gave marketers a chance to see the new ways consumers are watching video and how to reach them through connected screens. For marketers, the ability to reach these consumers at scale is also improving with AI technology. Why we care.

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Tentpole Transform Advertising Advertisers 111

On24- CMO Confessions

MARCH 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Danielle Levitas, former Executive Vice President of Global Marketing and Insights at App Annie and former Head of IDC’s Consumer Digital and Mobile Practice. Hello, Webinerds!

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CMO Tentpole B2C Retail 52