Adobe Experience Cloud Blog

JULY 14, 2015

With that being said, there are two newer technologies that are giving marketers fresh avenues to engage their customers literally everywhere they are: location marketing solutions and chat/instant messenger marketing applications. Clearly, beacons are the it -technology, and it’s time for marketers to jump on board.

Thought Leadership 134

Thought Leadership Retail New Technology Marketing 134

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

And how much of the return is due to improvements in people and process vs. the technology? Many of these solutions advertise a proprietary algorithm or predictive engine that makes predictions and prescriptions based on your private and public data. Address the Root Causes Before Taking on New Technologies.

Thought Leadership 89

Thought Leadership Transform CRM New Technology 89

Marketing Insider Group

AUGUST 20, 2019

We have found that content marketing and thought leadership play vital roles in marketing transformation as they have the potential to unlock growth and attract the right kind of buyers. Simply put, it’s the pursuit of scale, efficiency, and innovation using data and technology to spur profits and growth.

Transform 40

Transform Content Marketing Thought Leadership Marketers 40

Marketing Insider Group

JUNE 14, 2021

Instagram can be a brilliant place to advertise and market to higher-earning demographics. It’s still a top platform for debating current events and breaking news and driving discussions. Twitter’s also a great place for users to consume social and educational video content. Share thought leadership.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Adobe Experience Cloud Blog

MAY 5, 2016

Case in point: after Lincoln enlisted Matthew McConaughey’s star power to advertise their MKX crossover SUV, sales for the brand increased 25% a month after the first ads debuted, according to Bloomberg Technology. This tactic is known as influencer marketing. They attend more dinner parties than anyone else.

Influencer Marketing 91

Influencer Marketing Thought Leadership Marketing Marketers 91

Adobe Experience Cloud Blog

OCTOBER 20, 2017

John Boitnott , a journalist, and digital consultant encourages marketers to then push into forecasting: Digital marketing strategies require forecasting so you can see what’s coming, whether it’s a new technology, product, or demographic that might be complementary to your company in the future. Chris Weaver. Chris Weaver.

Digital Marketing 134

Digital Marketing Marketing Strategy Marketing Marketers 134

Adobe Experience Cloud Blog

SEPTEMBER 23, 2008

I had a role as the Director of the Emerging Markets practice at Siegel & Gale, a branding marketing and advertising firm that is now part of Omnicom. What techniques and technologies can marketers use to take their marketing to the next level? First, you have to have a lead nurturing platform in place.

Thought Leadership 52

Thought Leadership Buzz Marketing B2C CMO 52

Adobe Experience Cloud Blog

JULY 20, 2017

That’s why many marketers count on a relatively new tool (compared to billboards) to generate leads and make sales—the landing page. Landing Page Technology: Top Marketers’ Favorite New Tool. Here’s an example from Percolate : Typically, it’s true that many advertisers use their homepage as a landing page.

User-Generated 134

User-Generated Thought Leadership Shoppers Law 134

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Advertising, even with today’s sophisticated digital ads , can create overexposure. Thought leadership.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145