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Founder’s Story: The Origins of Customers.ai

Customers.ai

Came to Be As the founder of WordStream, the world’s largest PPC advertising software company, I’ve had the privilege of managing approximately a billion dollars in annual ad spend for companies worldwide. Companies were (and still are) spending way too much money on paid advertising and not seeing an efficient return.

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Facebook Retargeting Isn’t Dead. It Just Needs a Jump Start

Customers.ai

Advertisers have moved their budgets elsewhere and there is definitely a belief that retargeting is dead. Put X-ray on these ‘high-intent’ pages (think pricing pages or shopping carts) and start building your audience. is giving advertisers the ability to bring remarketing back from the dead and return it to it’s former days of glory.

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Marketing: What It Is and 4 Ways To Boost Your Business

Rock Content

Much like the definition of what marketing is, defining its purpose can be a challenge. But ultimately, marketing is about growth. That’s why it’s important to have a strategy in place and plan how it will be implemented. Every aspect of pricing can affect whether a product is successful or not. Will you blog?

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What Is Marketing — And How to Get It Working for You

Exposure Ninja

Is it advertising? It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth.

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How to Create a Better Lead Nurturing Strategy for X-Ray Contacts

Customers.ai

This process can be very difficult without the right information, but thankfully, your X-Ray contacts have lots of useful information! AI-Powered Advertising How to Unlock AI and Lead Capture Tech for 10X Return on Ad Spend HOSTED BY Larry Kim Founder and CEO, Customers.ai This means that you can (say it with me) segment them!

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Why So Many Businesses Are Shifting to Content Marketing

Marketing Insider Group

No matter the size, shape, or state of your business, you should invest a portion of your marketing budget into content marketing. Content marketing costs 62% less than outbound marketing. Content marketing will help you reach your target audience, engage people, build trust, and convert leads into customers.

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What Are the Different Types of Marketing?

Exposure Ninja

During America’s Super Bowl, prices are as high as $6.5 Different types of broadcast marketing include: TV adverts Product placement TV show sponsorships The company appears as part of a TV show The company appears on the news Radio adverts Radio jingles. ITV offers regional advertising slots targeting 15 different regions in the UK.