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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

Brand Management Brand management skills can demonstrate your ability to develop and manage an identity that differentiates your company from others. Brand identity is how companies set themselves apart from competitors, so they must continue to deliver on-brand messages to their customer base.

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AI Marketing Tools To Help You Win in 2024

Hootsuite

And while some people are worried that the robots are here to take our jobs, we’re convinced they’re here to help us do our jobs better —especially when it comes to AI marketing tools. If you are a small team or solopreneur wanting to scale your reach and analytics capability, AI marketing tools can be a game-changer.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

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Marketing Certifications That Get You Hired

Exposure Ninja

Many of the Google Analytics certification exams are at least an hour long, so only dedicated people with knowledge of the tool will pass these exams. Google Analytics Certifications Google is not currently offering a Google Analytics certification because it’s moving from Universal Analytics to Google Analytics 4.

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Top 10 reputation management software and how to select the best tool for your business

Sprout Social

This online reputation management software works great with Google Reviews and is a handy tool for enhancing customer service. However, it doesn’t help with social media management or social listening. Birdeye This AI-powered platform helps brands manage their online reputation effortlessly and build great customer relationships.

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Building a brand strategy: Essentials for long-term success

Martech

It may not be as easy to quantify, but it’s too easy for analytical CEOs to dismiss the qualitative work involved in branding. The scaling of an experience is a highly analytical, operations-oriented, and technology-oriented problem. So, I have been fortunate enough to work with some of the biggest brand managers out there.

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How to build a brand: Sprout Social reveal their secrets

Sprout Social

Either way, doing so starts with defining your brand voice and values. This plus market research and competitive analysis can uncover how to position yourself. The campaign below showed social media managers and users some love. At the same time, you can see the power of Sprout’s analytics at work.