Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?

Analytics 101

Analytics Product CMO Marketing 101

Power Digital Marketing

JANUARY 19, 2023

of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. 1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics.

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Analytics Non-Profit CMO Transform 52

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. Pepsi CMO Todd Kaplan at DPAA Summit. Why we care.

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CMO Advertising Advertisers Retail 119

Duct Tape Marketing

NOVEMBER 21, 2022

One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.

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CMO Key Performance Indicator Customer Journey Marketing Strategy 61

Search Engine Land

JANUARY 22, 2024

Sharing relevant results from relevant articles titled “Top 50 tests every marketer should know about” (e.g., And we all know time is money, so your clients (or CMO and CFO) will thank you for that. Do they cover at least one (if not two) customer journey stage? Product-market fit isn’t identical.

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Customer Journey PR Marketing Marketers 110

On24- CMO Confessions

FEBRUARY 18, 2021

We’re back with another episode of CMO Confessions, our B2B podcast with the top leaders in marketing and sales today. Today’s CMO Confessions features Deb Wolf, Chief Marketing Officer at Integrate. Welcome to another installment of CMO Confessions! The Career Path to CMO. From Customer to Employee.

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CMO Advertising Advertisers B2C 52