Analytics CMO Market Research New Markets 
Sprout Social
NOVEMBER 21, 2019
Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.
Marketing Insider Group
NOVEMBER 10, 2020
She took the lead on a great discussion on Modern Marketing, the impact of Analytics, Data and Marketing Technology ( MarTech ), and the importance of Data Literacy for all marketers. Q: Fred, why is marketing analytics so important as we move into planning our 2021 strategies.
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Adobe Experience Cloud Blog
MARCH 23, 2018
The CMO job description has also undergone massive change in recent years. In addition to creative work, it now also involves a lot of analytics. As a marketer, how can you fulfill your increasingly important responsibility and justify the investments the organization makes to execute your growth strategy? Knowing Your Wins.
Businesses Grow
FEBRUARY 6, 2023
Summarize complex podcast show notes My friend Joeri Billast is a Web3 consultant and host of the wonderful CMO Stories podcast. This is something I could build on with some market research. Here is his super-useful hack: Remember this podcast transcript and remember it as PART1. Each section had three sub-sections.
Hubspot Marketing
JANUARY 7, 2024
Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.
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