Duct Tape Marketing

OCTOBER 8, 2023

How to Become a Fractional CMO written by John Jantsch read more at Duct Tape Marketing Ever heard of a fractional CMO ? Imagine wielding the power of a marketing wizard without having to afford their six-figure salary. That’s exactly what becoming a fractional CMO is all about. Does that pique your interest?

CMO 73

CMO Price Transform Marketing Strategy 73

Rock Content

DECEMBER 11, 2020

It will clarify your vision on content reach, Google Analytics , outsourcing on marketing, marketing plan, and more. In Convince and Convert’s blog, you will find useful podcasts and posts about: customer experience ; social media; Content Marketing; B2B marketing; Word of Mouth Marketing.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Marketing Insider Group

MAY 14, 2013

Scott Brinker (@ ChiefMarTec ) suggested in my own future of marketing interview series that we need to encourage more marketing experimentation and “Big testing.”. He believes marketing needs to take advantage of both new technology and new talent to start creating hypotheses.

CMO 96

CMO Marketing Marketers Marketing Plan 96

Pam Didner

SEPTEMBER 16, 2020

VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing. Media Planning. Brand Marketing. As a VP of marketing: The most ideal way to start sales enablement is top-down. Launch co-marketing campaigns.

CRM 103

CRM Event Marketing Marketing Marketers 103

Marketing Insider Group

OCTOBER 25, 2021

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Visuals are also easier to remember than written content.

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Marketing Insider Group

NOVEMBER 25, 2019

Google, Pinterest, and several other companies are also investing in visual search technology. Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. Source: [link]. Visuals are also easier to remember than written content.

Market Trends 145

Market Trends Transform Marketing Marketers 145

Marketing Insider Group

JULY 1, 2020

Meet Our Millennials serves the triple purpose of empowering employees, attracting new talent, and humanizing the brand for consumers. Under the leadership of CMO Karen Walker, Cisco brought on 200 content marketers back in 2015 and they haven’t looked back. In the B2C sector, content marketing is just as important.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145