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ChatGPT turns one: How generative AI is revolutionizing PPC

Search Engine Land

Announcements like this reinforced the question that’s been on digital marketers’ minds for years: what will our roles look like as AI continues to do more of what we used to do manually? To help answer that, let’s first look at what chatGPT has done for search marketers. Early uses for GPT-3.5

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

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AI in 2024: A Digital Marketer’s Guide to Benefits and Pitfalls

Digital Marketer

Optimized Advertising Strategies that Actually Work In 2024, the integration of Artificial Intelligence can redefine your advertising strategies in digital marketing. AI comes with analytical powers that can transform your advertising precision. All this allows marketing teams to focus on creative and strategic aspects.

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How to Learn SEO Completely Free (Including Step-by-Step Guides)

Exposure Ninja

Among other innovations, Copyblogger founder Brian Clark coined the term “cornerstone content” in blogging and search marketing. This is the first resource on the list to consider SEO from a copywriting point of view and the site includes some excellent introductions to copywriting. Google Analytics. ProBlogger.

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Marketing Certifications That Get You Hired

Exposure Ninja

Many of the Google Analytics certification exams are at least an hour long, so only dedicated people with knowledge of the tool will pass these exams. When choosing a certification, you should check that it will: Expand your knowledge Help your career Cater to your marketing interests and skills you want to improve.

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How to Learn Marketing

Exposure Ninja

If you’re unsure what type of marketer you want to be or where to learn the skills you need to become a marketer, you’ll have a much better idea by the end of this guide. Suppose you want to get recommendations on the best software to use to help you with your copywriting.

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15 Secrets To Creating The Perfect Meta Descriptions

Rock Content

In other words, Vladimir Fefer, SEO manager for retailer Zoro.com, said marketers should look in search analytics in their Google search console accounts, filter out the branded queries and sort by most impressions. This is because the keywords are in bold in the search results,” he said. “Start with those ones.

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