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SearchBot upgraded with 12 new personas, AI image generation

Search Engine Land

SearchBot – the first generative AI chatbot for search marketers – is now a suite of marketing generative AI tools. You can now: Access 13 new chatbot personas (each designed to meet a unique marketing use case). The arrival of SearchBot was announced in We turned Search Engine Land into a chatbot , May 31.

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Top 5 paid search B2B lead gen strategies for 2024

Search Engine Land

This strategy involves leveraging your company’s data analytics and advanced segmentation techniques to deliver tailored content and offers to individual prospects based on your preferences, behaviors and demographics. Dig deeper: Maximizing your B2B spend: Is account-based marketing worth it? See terms.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Marketing is also incredibly dynamic and diverse. Whether you’re equipped with creative ability or analytical prowess, marketing’s got a spot for you. In this article, we’ll break down what marketers do. We'll show you how you can get into marketing and the different marketing jobs that are out there.

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How To Learn Digital Marketing Skills

Exposure Ninja

Google Digital Garage teaches you the fundamentals of digital marketing and provides a general certification covering building your online presence, analysing performance, setting your website and business goals and much more. What Are the Best Free Online Digital Marketing Courses? Free Search Engine Optimisation Courses.

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HubSpot’s Content Hub: How does it impact marketing’s future?

Martech

It’s no professional copywriter yet, but it helps you paint the broad strokes of the content you want to write, and for assets like landing pages, autofills that text into an existing template inside HubSpot. Track progress : Monitor your SEO efforts with straightforward analytics to see real returns and make informed adjustments.

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ChatGPT turns one: How generative AI is revolutionizing PPC

Search Engine Land

Announcements like this reinforced the question that’s been on digital marketers’ minds for years: what will our roles look like as AI continues to do more of what we used to do manually? To help answer that, let’s first look at what chatGPT has done for search marketers. Early uses for GPT-3.5

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9 things to do when SEO is great but sales and leads are terrible

Search Engine Land

You’ll want to work with a copywriter to optimize and test these pages until conversions rise. Dig deeper: Improving or removing content for SEO: How to do it the right way Get the daily newsletter search marketers rely on. Business email address Subscribe Processing. See terms.

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