Analytics CRM Direct Mail Marketing Automation Platform 
Martech
JULY 29, 2022
Does the tool provide real-time analytics? Are native integrations with our CRM and/or marketing automation platform available, so we can utilize historical data? Are you also using additional tools for account data, competitive intelligence, predictive analytics or event management? The biggest challenges?
Martech
SEPTEMBER 24, 2021
An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. A wide variety of ABM tools are available to automate and execute ABM strategies. Personalization and/or predictive recommendations.
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Adobe Experience Cloud Blog
JUNE 24, 2015
You had the data list pulled from your demand gen team a month ago—but your CRM data has not been refreshed in a while. As marketers, we spend millions of dollars to reach prospects and turn them into customers. Whether it’s through online marketing , direct mail, or email blasts, we’re constantly trying to reach our target audiences.
Martech
JANUARY 13, 2022
Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Click here to download! Product overview.
Martech
FEBRUARY 25, 2022
With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.
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