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How Financial Services Businesses are Using Automation

Hubspot Marketing

The finance industry lends itself well to AI. One search for AI tools in the finance sector, and you’ll find millions of results. The key is knowing what to trial, where to bring AI to benefit your finance business and customers, and how to get started. Plus, the tools that you should trial for your finance business.

Finance 91
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How Luxury Brands Market and What You Can Learn

Hubspot Marketing

At The Gathering event in 2019, Scott Baker , Porsche’s Marketing Communications Director, explained this point perfectly. And these are people from human resources, from legal; they work in finance. He explains, "The brand has consistently sold to an upper-class target market that consists of mainly men over the age of 35.”

Branding 120
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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

This skill is vital if your role has any connection to finances. Customer Relationship Management (CRM) CRM skills demonstrate your ability to organize and analyze customer data and create targeted marketing campaigns. Best for: Sales professionals, customer service representatives, and marketing professionals.

CRM 89
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6 marketing attribution and predictive analytics platforms your organization should consider

Martech

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Marketing Evolution. Target customers.

Analytics 114
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Retention, Referral, and Revenue: How to Create an Effective SaaS Marketing Plan

Hubspot Marketing

Why SaaS Marketing Plans Matter These plans matter for several reasons. First, a solid marketing plan helps create a clear picture of your target market. The first step in creating a SaaS marketing plan is identifying buyer personas. Achievability requires the use of analytics and data-tracking tools.

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How to Run LinkedIn Ad Campaigns: A Beginner's Guide

Hubspot Marketing

If your target audience has a certain employer, you can target it directly — even by name. You don't need to have specific names in mind, though; LinkedIn allows you to also target companies based on the industry (like Legal, Non-Profit, or Finance) and company size. Check out Hubspot’s CRM software. Demographics.

CRM 140
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Killer Apps That Will Help You Take Your Office Wherever You Are

Duct Tape Marketing

Netsuite – One single app to keep you connected with your finance, commerce, and customers. It is a unified business management suite, covering ERP/Financials, CRM, and ecommerce. NimbleCRM now can be integrated with MailChimp, an app for email marketing. For Social Media Marketing. For Ecommerce Analytics.

Finance 48