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How to Restore Your Ad Audiences with First-Party Contact Data

Customers.ai

Installation is straightforward and similar to setting up other analytics tools, but the impact is far greater. Once active, this pixel starts identifying valuable customer data, such as page views, session duration, and specific interactions, without falling prey to common blockers like ad blockers or privacy filters.

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How to Develop a Customer Acquisition Strategy That Works for You

Marketing Insider Group

Here at Marketing Insider Group, we know the power of a solid customer acquisition strategy. But, when it comes to customer acquisition, the first thing you need to understand is this: There’s no one-size-fits-all approach. You’re the detective uncovering what makes your potential customers tick. Think again!

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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. CMOs need to prove and demonstrate that marketing provides predictable value through advanced analytics and financial terminology. Customer lifetime value. Net present value.

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Paid, owned and earned media: What they are and where social fits into the mix

Sprout Social

When used creatively, it can transform your entire process. How to measure paid, owned and earned media performance. Key performance indicators largely depend on the tactics at play. Here are some reporting tips, plus sample metrics you can use to measure performance: Photo credit: Codesign. Cost per click.

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Digital Analytics Simplified: The Beginner’s Guide

CXL

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

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Does your organization need a customer data platform?

Martech

Virtually all CDPs deliver several core capabilities around data management, but many also provide a wide range of data analytics and orchestration features that address diverse business goals. What would having a single view of your customers do for you? COVID-19 has only sped up this marketing transformation.