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Digital Analytics Simplified: The Beginner’s Guide

CXL

With digital analytics , you have access to all the data you need to make smart decisions without solely relying on feelings. In this guide, you’ll learn how digital analytics can benefit your business and how to use it to communicate with stakeholders. Table of contents What is digital analytics and what can you gain from it?

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Expert advice on delivering an omnichannel experience your customers will love

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Personalization : Omnichannel experiences leverage customer data and analytics to provide personalized customer experiences. This personalization may include tailored recommendations, targeted promotions, and a better understanding of customer preferences. Read more reviews from happy customers on G2.

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AI marketing automation: The perfect match to supercharge your marketing campaigns

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It helps you gain deeper insights: AI provides real-time data and analytics, allowing businesses to make informed decisions and adapt quickly to market changes. It helps you improve real-time search : AI optimizes search functionality, instantly ensuring your customers find what they need.

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12 CRO metrics to track conversion rate optimization performance

Unbounce

More blog posts by Josh Gallant Understanding CRO metrics and KPIs In truth, CRO metrics and key performance indicators (KPIs) can be a fairly broad bucket. Understanding assisted conversions can help you fine-tune your marketing strategy to better support the customer journey.

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Personalized marketing: What it is, benefits & real-life examples

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This is often due to three key roadblocks: Data silos. Personalization is possible only when you have reliable data about the entire customer journey. How to implement personalized marketing (and excel at it) In a nutshell, personalized marketing is about: Gathering enough accurate data to understand your customersjourneys.