Martech

NOVEMBER 3, 2021

“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?

Analytics 98

Analytics Product CMO Marketing 98

Power Digital Marketing

JANUARY 19, 2023

of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. 1 But there’s a difference between a generic marketing campaign and an effective marketing campaign, and it comes down to making use of marketing data analytics.

Analytics 52

Analytics Non-Profit CMO Transform 52

Search Engine Land

APRIL 18, 2023

To earn loyalty, marketers should avoid pitfalls and shift to a journey-centric culture to ensure everyone remains focused on creating a great experience that retains customers. To be successful, organizations need to decide to embrace journey-centricity.

Transform 83

Transform Customer Journey Product Marketing Customer 83

Sprout Social

MAY 18, 2023

For example, take this sentence: “Diligent customer service professionals can’t be replaced by robots.” Now, let’s transform it with an active voice: “No robot can replace a diligent customer service professional.” Tailor your CTAs to the customer journey and your content funnel. The verdict?

Copywriting 124

Copywriting Transform Thought Leadership Customer Journey 124

Martech

JUNE 15, 2023

” Alternatively, process mining AI (AI-driven understanding of businesses processes) plus analytical and predictive AI — combined with generative AI — can in effect declare a goal “and let the systems tune themselves toward that goal.” What do they mean for marketers.

User-Generated 95

User-Generated Customer Journey CRM Shipping 95

Martech

MARCH 15, 2022

It may not be as easy to quantify, but it’s too easy for analytical CEOs to dismiss the qualitative work involved in branding. The scaling of an experience is a highly analytical, operations-oriented, and technology-oriented problem. In marketing terms, your “antithesis” is your customer’s pain point. Source: Netflix.

Branding 139

Branding Transform Customer Acquisition Customer 139

Unbounce

MARCH 12, 2024

Flexibility is the name of the game—you can tweak, transform, and tailor your offerings without breaking a sweat. E-learning’s growing popularity The global e-learning market was estimated to be worth $210.1 Use hashtags, follow influencers, and engage in conversations to get insights into what your potential customers desire.

Product 59

Product eCommerce eBook Shipping 59