Martech

SEPTEMBER 24, 2021

An ICP is typically developed using machine learning-based predictive analytics and scoring to determine if an account (not an individual) is an ideal fit for a company’s product or service. Also called “ABM Lite” by ITSMA, marketers execute less customized programs for clusters of target accounts with similar needs or business attributes.

Direct Mail 126

Direct Mail Marketing Marketers Analytics 126

Litmus

JUNE 1, 2021

With tactile marketing automation, for example, you can use intent data to customize the content and timing of direct mail in real-time.”. Marketing teams with access to AI-powered data and predictive analytics are not only agile, but also 10 steps ahead of their competitors.”.

Marketing Mix 62

Marketing Mix Direct Mail CMO Marketing Automation Platform 62

Martech

JANUARY 13, 2022

Marketo is perhaps one of the best-known marketing automation platforms for marketers. Since then it has been integrated into San Jose, California-based Abobe’s suite of marketing software. Marketing analytics to prove and improve business impact. Direct mail. Product overview.

Marketing Automation Platform 123

Marketing Automation Platform CRM Direct Mail Price 123

Adobe Experience Cloud Blog

DECEMBER 18, 2008

For many years marketers were limited to direct mail and events for lead generation. In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums. Email marketing is a staple for us.

Thought Leadership 48

Thought Leadership Direct Mail PR Marketing Automation Platform 48

Martech

APRIL 15, 2022

Marketers need a more analytical and innovative approach to selling. This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Email marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 121

B2C Marketing Automation Platform Gen Z Whitepaper 121

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117