Analytics eBook Marketing Automation Platform Place 
Adobe Experience Cloud Blog
AUGUST 13, 2015
At the current rate of adoption and innovation, you may be wondering where marketing automation is headed, which trends are emerging, and how it will all benefit your business. Well, my friend, you’ve come to the right place! Predictive analytics is making guessing a game of the past.
Adobe Experience Cloud Blog
DECEMBER 18, 2008
We recently announced our new eBook, 101 B2B Marketing and Sales Tips from The B2B Lead , and we get at least 10 new form downloads a week. For many years marketers were limited to direct mail and events for lead generation. Email marketing is a staple for us. Jump in and see what they are saying about you or your space.
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Adobe Experience Cloud Blog
AUGUST 25, 2017
There’s no doubt that data is a marketer’s very best friend these days. According to Forbes , best-in-class marketers are 56% more likely to use data and analytics platforms and 64% of marketing executives see data-driven marketing as crucial to success in a globalized economy. Get Data Delivered to You.
Adobe Experience Cloud Blog
SEPTEMBER 13, 2016
An ABM solution should have these three essential capabilities to support your strategy and ensure continued, scalable success: account targeting, cross-channel engagement, and account analytics. Once you have your ABM strategy in place, it’s time to start tracking results and revenue impact. Targeting and Management of Named Accounts.
Adobe Experience Cloud Blog
JUNE 2, 2016
To do this, you need the right technology (a marketing automation tool that can listen and respond) and cross-channel strategy in place. Since it is all about the buyer and their journey, marketers should stay away from complex, pre-built programs. Prediction #4: Marketing Clouds Are Challenging.
Adobe Experience Cloud Blog
AUGUST 16, 2016
Yet according to Content Marketing Institute, only 32% of B2B marketers have a documented content strategy, even though 88% are using content as a part of their core marketing mix. These outlets typically provide the statistics you need to first calculate the ROI of placing an ad with them.
Duct Tape Marketing
JUNE 1, 2017
Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. And there’s no better place to focus your efforts than on email marketing. Your job is to set a strategy in place to recover your share of those abandoned carts.
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