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Is Google Analytics going away? What marketers need to know

Martech

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4.

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Google Analytics 4 Update: How to get ready for the future of analytics

Use Insider

All you need to know about Google Analytics V4. Google Analytics 4 is a full-proof analytics solution for modern-day marketers to avoid leaving business-critical insights on the table. We’ve rounded up some key capabilities that are strikingly different from universal analytics and how they’d help. Source: Google ).

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The 6 Best Instagram Analytics Tools (And Metrics You Need to Track)

Hootsuite

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. But now that the dust has settled, which analytics tools are the most useful for Instagram marketers? Instagram analytics tools.

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How to avoid decision fatigue in SEO

Search Engine Land

SEO professionals are faced with plenty of daily decisions, from selecting the right long-tailed keyphrases to optimize for to dissecting intricate analytics data from websites. Every choice consumes a portion of your finite decision-making energy. The brain isn’t equipped to differentiate between decisions of varying importance.

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3 ways to boost digital marketing ROI while reducing carbon footprint

Martech

Audience targeting Digital activities account for 4% of the global carbon footprint, with energy consumption increasing annually by 9%, The Shift Project reports. You may want to use a centralized creative analytics suite that leverages AI and machine learning tools to do this at scale.

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Barilla’s VP Data & Analytics: ‘at the end of the day, we want to get more people to enjoy our brilliant pasta’

Econsultancy

However, Lyndsay Weir, VP Data and Advanced Analytics at Italian family-owned food company Barilla, says that what your decision-making should really be is people-driven. “There’s so many different ways you can use data and analytics along the consumer journey,” Weir said. Do we have the team to do it?

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‘Bad’ digital ad spending can harm the environment

Martech

Overall, the energy used by programmatic advertising in these five countries every month generates the same amount of greenhouse gas as 24 million gallons of gasoline, according to the report. That’s the same amount of energy as washing a load of laundry. Global emissions per 1000 programmatic ad impressions are approximately 514.8

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