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LinkedIn launches enhanced audience insights and predictive analytics

Search Engine Land

Planning capabilities : Agencies can integrate LinkedIn’s data with their own tools and analytics for more strategic and informed media planning decisions. ” Get the daily newsletter search marketers rely on. .” ” Get the daily newsletter search marketers rely on. Accessibility.

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What do SEO platforms do and how do they help marketers get found on search engines?

Martech

Enterprise-level platforms may also provide more extensive link and site audits or analytics that include predictive scoring systems to identify potential opportunities to improve page performance or link authority. Learn more about search marketing at MarTech’s sister site Search Engine Land.

SEO 141
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Statistica) Image Source: Statistica The top organic search result is 10 times more likely to receive a click compared to the 10th result. Backlinko) 84% of search engine users turn to Google three or more times daily. Oberlo) Google holds almost 85% of the total global search market. Statista) 45.1%

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Microsoft is improving its ad platform. Here’s why brands should give it a shot in 2023

Search Engine Land

Additionally, Microsoft Ads provides detailed analytics that are easy to interpret, making it easier to track ROI and refine campaigns over time. Google typically sits around 83.84% share of the global search market (fallen from 89.95% in the past three years); during the same timeframe, Bing’s share has risen from 3.99% to 8.88%.

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7 top enterprise SEO tools compared: A comprehensive evaluation

Search Engine Land

This article categorizes popular SEO tools based on their strengths and weaknesses in content optimization, technical SEO, reporting and analytics, and additional features. Time estimates for content optimization tasks Get the daily newsletter search marketers rely on. BrightEdge : Detailed recommendations, keyword translation.

SEO 88
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How one tech company is doing marketing without cookies

Martech

Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies. Elaine Szu, the company’s Vice President of Global Marketing, says that even with more than a year of planning, there were still things that surprised them.