Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine.

Transform 104

Transform Marketing Marketers Analytics 104

Martech

JANUARY 26, 2024

And then I think they need to learn how to apply what they learn to their specific career path, like social media or SEO or analytics. Dig deeper: How AI-powered features are revolutionizing marketing automation platforms It’s going to be very hard for people to become these really, really informed generalists on AI.

Transform 96

Transform New Technology Marketing Automation Platform SEO 96

Martech

JANUARY 3, 2022

Here’s the full list: Marketing Operations Tasks Percentage of work Design, run, and optimize/test marketing campaigns 84.5% Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1% Snapshot: Marketing automation.

Transform 117

Transform Marketing Automation Platform CMO Marketing 117

Martech

DECEMBER 8, 2022

Dig deeper: 16 marketing automation platforms your organization should consider. To keep these customers engaged, amid all these unanticipated changes, marketers had to make some more fundamental changes in their stacks. Or they began to do more online research across a number of sources to inform purchase decisions.

Marketing Automation Platform 78

Marketing Automation Platform Fashion Marketing Marketers 78

Martech

JANUARY 25, 2022

CRM platforms can save brands time and resources, yet their ability to enhance customer relationships is their greatest asset. Trust is a bigger success factor than ever in our transformed digital landscape, and brands that fail to keep their customers happy from the get-go will most likely lose out. Analytical CRM. Visionaries.

CRM 98

CRM Finance Marketing Marketers 98

Adobe Experience Cloud Blog

OCTOBER 18, 2012

The second is that automation applied to an inefficient operation will magnify the inefficiency.”. So, don’t just automate your old processes when you are introducing marketing automation into your organization. New technology requires new ways of doing things. Technical aptitude.

Marketing Automation Platform 128

Marketing Automation Platform Key Performance Indicator Non-Profit Transform 128

Adobe Experience Cloud Blog

APRIL 29, 2016

Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change. and partners (agencies, third parties, etc.)

Whitepaper 91

Whitepaper Thought Leadership CRM Marketing Automation Platform 91