SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. The early adoption of predictive AI models throughout the B2B martech stack, paired now with generative AI capabilities, promises even greater transformation.

Transform 84

Transform User-Generated Marketing Marketers 84

Martech

MAY 11, 2023

Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” said Milicevic.

Transform 122

Transform Marketing Marketers Analytics 122

Martech

DECEMBER 15, 2021

Transformations, or market trends, are ultimately driven by audiences and consumers and what they demand,” said Knudson. The introduction of new technologies, coupled with the COVID-19 pandemic, has accelerated digital transformation in the marketplace. Pay attention to digital demand.

Transform 126

Transform Education Customer Journey New Technology 126

Martech

OCTOBER 13, 2021

Digital Asset Management is a metadata engine, that can dive your content through a myriad of channels on a tonne of devices with the automation and analytics your business needs to compete today and in future digital ecosystems. Fact 1: Digital Asset Management is a metadata engine. Digital Asset Management is a complex business.

Management 109

Management Transform New Technology Analytics 109

Martech

JANUARY 10, 2023

How organizations will transform their martech stacks and digital experiences. Experience, Ecommerce and Transformation. How data will change marketing in the new year. They’ll be looking at how they can use these technologies to enhance loyalties and more secure rewards currencies.”. Digital media and advertising.

Transform 101

Transform eCommerce Marketing Marketers 101

Martech

OCTOBER 7, 2021

In order to manage a successful digital transformation, marketing leaders have to assemble the team and technologies that will deliver the end goal, according to Michael McCune, Senior Director at Gartner, who spoke at our recent MarTech conference about the key components to the always-on marketing machine. Audience prioritization.

Transform 92

Transform Marketing Marketers Analytics 92

Martech

APRIL 8, 2022

MOps leaders are constantly testing and evaluating, and we are often the team that houses the new analytics team of modern data scientists. We’re kids waiting for presents under the holiday tree, even though we know some of the new toys will be short-lived and discarded by the new year. S cientists.

Transform 106

Transform New Technology Direct Mail Marketing 106

Martech

APRIL 6, 2023

AI makes data analysis, insights generation and even predictive analytics easier. Your data and reporting will evolve to a significantly new level of sophistication without too much effort or cost. The ability to reduce expenses and achieve greater scale will be transformative for marketers. Not anymore.

Thought Leadership 140

Thought Leadership Telemarketing Transform Direct Mail 140

Sachs Marketing Group

JANUARY 10, 2024

Addressing user concerns through design improvements can transform the user experience from satisfactory to exceptional. Technological Advances Staying abreast of technological advances is another crucial reason to redesign your website. This can increase user satisfaction, loyalty, and, ultimately, a more effective website.

Transform 77

Transform SEO Digital Marketing New Technology 77

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. It is one of the Top 10 Emerging Technologies of 2016 chosen by the World Economic Forum, based on the power to improve lives, transform industries, and safeguard the planet. Author: Jacob Shama “Hey, Siri!

Transform 134

Transform Thought Leadership Customer Journey Marketing 134

Martech

JANUARY 26, 2024

And then I think they need to learn how to apply what they learn to their specific career path, like social media or SEO or analytics. We have had general-purpose technologies that have come into the world, and we adapt. We create new career paths.” We create new career paths.” We’re adaptable. We figure things out.

Transform 85

Transform New Technology Marketing Automation Platform SEO 85

Martech

APRIL 28, 2023

Despite the transformative potential of generative AI, specific challenges exist. For instance, current AI technology can not fully grasp the cultural or business context, which could result in superficial or nonsensical content. Generative AI models can also improve predictive analytics.

Whitepaper 123

Whitepaper User-Generated Transform Marketing 123

Martech

OCTOBER 12, 2021

How the pandemic affected marketing technology replacements. One key insight from the MarTech Replacement Survey was that the pandemic affected how teams staffed up to manage these new technologies. What marketers should know about customer journey analytics. Read more here.

Transform 95

Transform Customer Journey Analytics New Technology 95

The CMO Survey

FEBRUARY 21, 2020

Specifically, over half of respondents are utilizing AI technologies for content personalization (56.5%) and generating customer insights using predictive analytics (56.5%). Predictive Analytics for Customer Insights : Predictive analytics provides the opportunity for companies to deliver relevant and timely offers to consumers.

CMO 130

CMO B2C Marketing Marketers 130

Duct Tape Marketing

JUNE 20, 2023

Rewiring Organizations For A Successful Digital Transformation written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Rodney Zemmel In this episode of the Duct Tape Marketing Podcast , I interview Rodney Zemmel. He is the co-author of Rewired: the McKinsey’s Guide to Outcompeting in the Age of Digital and AI.

Transform 66

Transform Finance Energy Customer 66

The Next CMO

MAY 4, 2022

More than ever, CMOs must be facile with left-brain (analytical) and right-brain (creative) thinking. Content management needs focus, technology, and analytics to break down the silos with a systematic approach to understand which content is driving the customers’ journey.

CMO 52

CMO Transform Health Customer Journey 52

Businesses Grow

DECEMBER 8, 2022

I experiment with every new technology so I can be a better consultant, teacher, and author. This technology levels the playing field and makes everybody an excellent content creator. In 2023, marketing and the marketing profession will be transformed. The ChatGPT struggle. I am a person who explores the edges.

Transform 145

Transform Marketing Marketers Copywriting 145

Marketing Insider Group

JULY 21, 2020

Traditional market research often falls short when new technology and new ideas have the potential to become game-changers. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. Now let’s look at some of the hard data.

Millennials 222

Millennials Whitepaper Transform Gen Z 222

Rock Content

DECEMBER 11, 2020

They talk about innovations on the market, the role of technology, stats to prove their points, digital transformation , and more. It will clarify your vision on content reach, Google Analytics , outsourcing on marketing, marketing plan, and more. This one covers everything from brand publishing to storytelling and SEO.

Content Marketing 124

Content Marketing Transform Marketing Marketers 124

Adobe Experience Cloud Blog

MAY 21, 2018

These platforms typically fall into one of five categories: data management, marketing automation , CRM, ecommerce, and analytics. They provide the backbone of the marketing technology infrastructure. As the foundation of the MarTech stack they are mission-critical to the overall marketing technology strategy of every company.

Transform 134

Transform Whitepaper CRM Thought Leadership 134

Martech

JANUARY 3, 2022

Train and support marketing staff on using marketing technology products 77.5% Operate marketing technology products as an administrator 76.1% Research and recommend new marketing technology products 74.6% Integrate marketing technology products with each other 63.4% The future is bright for MOPs!

Transform 118

Transform Marketing Automation Platform CMO Marketing 118

Search Engine Land

DECEMBER 28, 2023

Google stirred things up by shaking cushions and discreetly adjusting ad prices, and the entire industry faced a major shift with the sunset of Universal Analytics, forcing everyone to transition to Google Analytics 4. Goodbye, Universal Analytics! New data quality tools and sampling controls for GA4 on Feb.

User-Generated 126

User-Generated Retail Non-Profit Advertising 126

Econsultancy

DECEMBER 8, 2021

I help transform our company vision into reality, bringing to life sustainable human interaction in this new digital world. And even if AI technology has transformed and improved itself a lot over the last years, most of us still prefer to interact with people, not robots.

eCommerce 52

eCommerce Transform Retail Customer loyalty 52

Exposure Ninja

MARCH 7, 2024

Data Analytics: The Compass to Your Revenue Last but definitely not least, let’s talk data. In the task of scaling websites, data analytics is your compass, your North Star, guiding you through the murky waters of the internet. New technologies, platforms, and strategies emerge at breakneck speed.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

Data Analytics: The Compass to Your Revenue Last but definitely not least, let’s talk data. In the task of scaling websites, data analytics is your compass, your North Star, guiding you through the murky waters of the internet. New technologies, platforms, and strategies emerge at breakneck speed.

Transform 52

Transform SEO COS Digital Marketing 52

Adobe Experience Cloud Blog

JANUARY 25, 2013

by Dayna Rothman We have seen a huge transformation in marketing over the past 10-12 years. All of these changes can prove to add up to numerous challenges, but they also open up new opportunities for marketers. Build new, repeatable processes around lead nurturing. Build new, repeatable processes around lead nurturing.

Transform 131

Transform Management CMO eBook 131

Adobe Experience Cloud Blog

OCTOBER 14, 2014

One of the biggest beneficiaries of this new technology is email marketing. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases in average revenue per customer. We don’t need to accept poor email performance anymore.

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Transform 134

Transform CMO Retail Thought Leadership 134

Neil Patel

SEPTEMBER 30, 2020

Keeping this in mind, digital strategy consulting can help you recognize new technologies and services suitable for your platform. Gaining New Partnerships. In fact, you can transform your company vision and enter a new frontier in your niche if you choose your partnerships carefully.

Transform 123

Transform Inbound Marketing Outbound Marketing Advertising 123

SMA Marketing

JULY 27, 2023

Emerging new technologies and dynamic online consumer behavior have redefined the rules of engagement, making digital marketing an indispensable pillar of success. With robust analytics and tracking tools, they provide valuable insights into the effectiveness of their strategies.

Digital Marketing 52

Digital Marketing Transform Marketing Marketers 52

Adobe Experience Cloud Blog

MARCH 24, 2017

It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. The Synergies of AdTech and MarTech.

Thought Leadership 118

Thought Leadership Transform CMO Marketing 118

Adobe Experience Cloud Blog

MAY 16, 2018

Still, the process and analytical skills for developing a channel strategy remain very valuable. As a marketer that has lived through the digital transformation, the core approaches and principles of multi-channel marketing still steer the vast majority of planning conversations that I have on a daily basis.

Transform 134

Transform Thought Leadership Communications Marketing 134

Martech

JANUARY 25, 2022

Trust is a bigger success factor than ever in our transformed digital landscape, and brands that fail to keep their customers happy from the get-go will most likely lose out. Analytical CRM. Zoho Analytics is a good example of an analytical CRM. Salesforce and HubSpot are some of the most popular operational CRM tools.

CRM 96

CRM Finance Marketing Marketers 96

Martech

DECEMBER 8, 2022

The MarTech Replacement Survey showed that customer data platforms (CDPs) weren’t as frequently replaced as some other technologies, like CRMs, but that’s because CDPs are a newer technology. CDPs sit in the foundational layer, so organizations are taking aggressive measures when replacing the new technology. “I

Marketing Automation Platform 68

Marketing Automation Platform Fashion Marketing Marketers 68

Marketing Insider Group

JUNE 22, 2020

So, to summarize, I would say it has been an incredible ride of transformation and growth, for me and the company. A: Televerde understands the impact of incorporating analytics into our engagement decisions to produce the best results within our partnerships. We actually plan to expand to the Florida prison system later this year.

Telemarketing 67

Telemarketing Transform Education User-Generated 67

Adobe Experience Cloud Blog

JANUARY 7, 2015

Today with all of the analytical tools available and the shift toward engagement, marketing departments are under a lot of pressure to provide hard-hitting numbers. It seems as if every day people are coming up with new technologies that make it easier and more efficient to connect with potential and current customers.

Transform 134

Transform Whitepaper User-Generated Thought Leadership 134

Duct Tape Marketing

OCTOBER 8, 2023

One major trend to note involves digital transformation. Today’s digital age necessitates tech-savvy leaders who can navigate the sea of data analytics, AI-powered tools, and automation platforms. Tech-Driven Marketing Strategies A big part of future trends revolves around how we use technology to enhance our marketing efforts.

CMO 75

CMO Price Transform Marketing Strategy 75