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How to Measure Digital Marketing ROI for Your Business

Sachs Marketing Group

By measuring ROI, you gain clarity on which marketing initiatives work, and which don’t, and how you can optimize your budget for maximum impact. This not only helps in justifying marketing expenses but also in making informed decisions that contribute to business growth.

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24 New Year’s Marketing Resolutions for Small Businesses [2024]

Sachs Marketing Group

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant.

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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

While some of the following trends had a greater impact than others, marketers who could adjust quickly and pivot to include new technologies had a leg up on their competitors who did not. These changes caused SEOs to adjust their strategy and see past content differently. Google Algorithm Updates And Their Impact.

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What clients need from your marketing agency today

Martech

After a rocky 18 months, 80% of small-to-midsize businesses (SMBs) say they’ve recovered from the impacts of COVID-19 – and nearly half (43%) say they plan to invest more money into developing marketing strategies over the next year. Help set the long-term strategy. But that’s not all. How do we know?

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Hulu, which now has more than 39 million subscribers, has created new technology that allows advertisers to be able to buy ads themselves using data, collected by Disney, that indicates what audiences are watching across their owned channels and when. in real estate, and 109.9% This includes a massive 337.7%