article thumbnail

How Driscoll’s pivoted from fresh in-store to fresh online

Martech

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 121
article thumbnail

7 core capabilities and features every DXP must have

Welcome Software

Trends in the valuation of the global DXP market closely track recent shifts in customer preferences and expectations. The DXP product market had a total value of $10.11 Sixty percent of customers expect increased digitalization, and among Millennials and Gen Z, this percentage rises to 89%. billion in 2021.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Adobe’s roadmap for B2B, CDP and product analytics

Martech

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

article thumbnail

Marketing Redefined: 3 Ways Technology Is Transforming Marketing

Adobe Experience Cloud Blog

And the importance of mobile will only accelerate as mobile-first millennials become more financially independent. In a sense, marketing and the customer experience will soon be top-of-mind for everyone across the organization. Financial statements will have a breakdown not just by product but also by platform and marketing vehicles.

article thumbnail

How to Plan Your Marketing Budget for 2023

Exposure Ninja

The marketing landscape today is complicated and constantly changing. Tech advances in artificial intelligence and Google Analytics mean marketers constantly have to play catch-up. Working out your marketing budget now will help you factor in the costs of funding new software and training. Keep the channels that work.

article thumbnail

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”. Widen, a digital asset management company, launched its educational arm WidenUniversity in 2014 to help customers master the complexities of topics like metadata , governance , and analytics.

Education 101
article thumbnail

Unprompted: Predicting how AI is changing the future of marketing

Unbounce

Louis is the Head of Marketing at Dealtale, an organization that dives into the science behind revenue generation and how marketers can use cutting-edge technology to, y’know, market better. Super proud of our product team. So I built on top of Notion’s AI system, template system for product marketers.

Marketing 110