Martech

AUGUST 29, 2023

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) Blog: SimoAhava.com Brie E Anderson Brie is the founder and owner of Beast Analytics, an analytics solution provider. LinkedIn: Simo Ahava (24.8K

Analytics 103

Analytics Digital Marketing Event Marketing Email Marketing 103

Martech

MARCH 15, 2024

These teams cross over various functions, including marketing, IT, data analytics, customer service, legal, compliance and product development. Marketing, IT, customer service, legal and product to ensure data collection methods are innovative and fully compliant. Data security and storage. Customer insights.

Law 115

Law Communications Management Analytics 115

Martech

FEBRUARY 9, 2024

They put me in the marketing department and pretty quickly I realized that, although I didn’t have a technical background, I had an aptitude for understanding the technology side of things. So I was in a product marketing, product development role, working a lot with the engineering team, building mobile apps.

Finance 89

Finance New Technology CMO Analytics 89

Martech

SEPTEMBER 23, 2021

. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation. Take the data journey. Source: Acquia. That’s where CDPs come in.

Transform 118

Transform Analytics Customer Email Marketing 118

Martech

OCTOBER 4, 2021

Research carried out by the CDP Institute revealed nearly a third of marketers have “too much” data to analyze (31%), while an eye-watering 63% are not able to assemble a unified view of customer data. Register today and save your seat at these sessions: Generating Insights from Data – Citizen Data Scientist.

Analytics 106

Analytics Customer Product Marketing Management 106

Martech

DECEMBER 29, 2021

In 2022, the deep analytical dive will occur before those messages go out. These data insights will embolden the marketers who wield them, fueling a larger number of precise communications, many of them automated. Instead, automation will be a must, and it will be driven by data analytics and AI.

Retail 128

Retail Shoppers Affiliate Marketing Analytics 128

Martech

NOVEMBER 8, 2021

Many marketers have moved their campaigns online to keep up, but connecting the data from many channels requires an optimized digital experience strategy. That’s why so many marketing teams are looking for new ways to collect and act on data. An evolving marketing data ecosystem. Measurement and analytics.

Entertainment 100

Entertainment Transform Law Analytics 100

Martech

DECEMBER 3, 2021

Learn more by watching Coveo’s Director of Product Marketing, Stephen Rahal’s informative SMX Next session for tips and tricks on creating an onsite search strategy that helps you better understand each visit and optimize every interaction. Sign up here to learn more about on-site search.

Education 111

Education Analytics SEO Product Marketing 111

Hubspot Marketing

APRIL 2, 2024

And, you can use analytics tools to prepare for and respond to them. On the HubSpot Blog team, we use tools like HubSpot Traffic Analytics to examine and prepare for seasonal dips due to vacations, office closings, and global holidays that take people off-line during the summer or winter months. Use data to guide your strategy.

Manufacturing 99

Manufacturing Communications Health Analytics 99

Hubspot Marketing

FEBRUARY 15, 2024

Instead, automate your marketing using HubSpot software , powered by CRM data. Automate campaigns with workflows and bots, automatically handle tasks like emails and forms and expand to SMS and in-product marketing. Learn from the playbooks of Porsche and Lamborghini — get into experiential marketing. Image Source 3.

Branding 120

Branding Fashion Gen Z B2C 120

Hubspot Marketing

MARCH 18, 2020

Digital Marketing Specialist. Skills needed: Writing, editing, problem-solving, experience with programming and technical thinking, analytics, spreadsheets, drive, the ability to adapt. Product Marketing Team. They'll organize and drive the messages of a product and how it connects to your brand and the customer.

Inbound Marketing 115

Inbound Marketing SEO Transform Communications 115

Martech

SEPTEMBER 27, 2021

We have more data and experience, including the success of our MarTech conference this month, to look forward with confidence to future virtual events that will continue to engage and inspire thousands of tech-minded marketers. Predictive analytics to navigate uncertain times . Chris Wood, Editor. BOX AD GOES HERE.

Analytics 98

Analytics Finance CMO Advertising 98

Martech

NOVEMBER 3, 2023

Include team members across the department, from product marketing to creative designers to media agency partners. Brainstorm new ideas that could have made a difference to improve last year’s efforts and discuss ways to integrate those into the upcoming marketing plan.

Transform 115

Transform Marketing Plan Communications Analytics 115

Martech

NOVEMBER 18, 2021

Email isn’t the only marketing channel and email marketing isn’t the only form of marketing. But while cutting edge technologies like natural language processing, extended reality and predictive analytics can be fascinating, getting email right is for many marketing organizations their bread and butter.

Email Marketing 109

Email Marketing Analytics Digital Marketing Advertising 109

Search Engine Land

MAY 30, 2023

If your target market is on YouTube, you should be there – ready to answer their questions and educate them into remembering, buying and advocating for your product. Marketers have understood this message, but often they deprioritize YouTube based on the assumptions we discussed previously. Video analytics.

Branding 100

Branding Gen Z Transform Education 100

Sprout Social

FEBRUARY 8, 2024

Competitive data unveils advantages and opportunities for your business by analyzing your competitors’ products, marketing strategy and social media. There are more benefits to competitor mapping, but let’s walk through some of our favorites: competitive product analysis, marketing competitive analysis and social media analysis.

Price 109

Price Entertainment Social Media Marketing SEO 109

Martech

FEBRUARY 2, 2024

Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. Prompts: “How do I leverage data analytics to improve my marketing efforts?”

User-Generated 108

User-Generated Marketing Marketers CMO 108

Martech

OCTOBER 13, 2023

“Performance really matters for advertisers, so any time there are silos between media planning, media buying and measurement, we believe this undermines value creation for all parties involved,” said Jason Kunkel-de Cesero, AdQuick’s vice president, demand and analytics. Kira Rich, Google AR/XR product marketing, talks AR at the DPAA Summit.

CMO 125

CMO Advertising Advertisers Retail 125

Martech

JULY 6, 2022

Over half of businesses now say that they expect the majority of their revenue to come from digital channels,” said Loretta Shen, senior director, product marketing, marketing cloud intelligence for Salesforce. “To Connecting customer data and teams.

CRM 75

CRM Branding Retail Entertainment 75

Sprout Social

FEBRUARY 12, 2024

#notion #notiontemplate #productivity ♬ Brutus (Instrumental) – The Buttress Better understanding of market drivers For 63% of leaders in our Index, gaining a better understanding of customers is one of the top marketing priorities in 2024.

Influencer Marketing 105

Influencer Marketing Transform Marketing Marketers 105

Marketing Insider Group

MAY 12, 2021

A limited budget to spend on content marketing is another challenge business owners face. Many tend to think that it takes a lot of money to create high-quality content, especially when it comes to video production. Marketing professionals and business owners should know that it does not take much money to create good content.

Content Marketing 112

Content Marketing Thought Leadership Marketing Marketers 112

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration. It’s really easy!

Law 107

Law Analytics Email Marketing Communications 107

Hubspot Marketing

MAY 24, 2023

In fact, there was a 27% reported increase in implementing AI or machine learning into companies' marketing toolkits. The top three reported uses for AI in marketing were content personalization, predictive analytics for customer insights, and targeting decisions. Below, we’ll dive into some of the use cases for AI in marketing.

User-Generated 85

User-Generated Non-Profit Marketing Marketers 85

Rock Content

APRIL 20, 2023

With thousands of products to compete with, it’s vital for companies to understand how to market their products to boost sales, improve branding, and gain a loyal customer following. Product marketing is just one of the many ways marketers can influence the buyer’s journey and turn leads into sales.

Product Marketing 90

Product Marketing Marketing Strategy Product Whitepaper 90

Adobe Experience Cloud Blog

JULY 31, 2019

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. Act On Analytics. If you have this insight, put those analytics work.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Martech

NOVEMBER 4, 2021

As a result, customer experience with content is a top metric of success in many marketing organizations. Customer expectations today are rising at rates that we’ve never seen,” said Anjali Yakkundi, Vice President of Product Marketing and Strategy at Aprimo, at our recent MarTech conference.

Content Marketing 143

Content Marketing Marketing Marketers Analytics 143

Sprout Social

MARCH 7, 2024

For example, if you notice gaps in your competitor’s offering, messaging or positioning, you can devise strategies to differentiate yourself by marketing and selling your unique value more effectively. By anchoring your strategies on data-driven insights, you can better defend your market and meet customer needs.

Price 93

Price Market Segmentation SEO Market Research 93

Search Engine Land

MAY 15, 2023

Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Well, it’s a video streaming SDK provider.

SEO 120

SEO Customer Acquisition User-Generated Customer Journey 120

Martech

MARCH 7, 2024

“While Google is obviously huge and gets a lot of the media spend,” said president and co-founder of analytics firm ChannelMix, Michelle Jacobs, “they’re not always the top performing. Another is marketing analytics firm ChannelMix. We see great click-through rates and conversion rates from Bing.

Advertising 119

Advertising Advertisers Analytics Place 119

Hubspot Marketing

JUNE 26, 2023

Effective blog lead generation requires both creative and analytical skills. Depending on your analytics tool, this may require you to export data from two different sources and combine metrics using a VLOOKUP on Excel or Google Sheets. Export your traffic and lead numbers for individual blog posts for this time period.

eBook 145

eBook SEO Real Estate Promotion 145

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. We asked Brian Glover to share some highlights.

Analytics 103

Analytics Product Automobile Customer Journey 103

Hubspot Marketing

SEPTEMBER 18, 2023

A product-led approach is central to our guides content, where we always provide several examples of how Hotjar can help with problems related to a broader topic our target audience is interested in, like behavior analytics or website tracking. Without this, we wouldn't be able to create content deeply relatable to our ICP.

SEO 86

SEO Analytics Product Education 86

Martech

JULY 12, 2021

We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Driscoll’s has been around for 100 years, we’re family-owned, a private company,” said Frances Dillard, VP of brand and product marketing, herself a ten year Driscoll’s veteran.

Shoppers 126

Shoppers Shopper Market Millennials Retail 126

Hubspot Marketing

JUNE 26, 2023

As any business owner knows, product-market fit is one of the most challenging aspects of starting a business. I sat down with Mishra to discuss how AI will revolutionize every aspect of the product development process, and how startups and SMBs should prepare for it. Product-market fit predictions will be more accurate.

Product 93

Product Transform User-Generated Shipping 93

Duct Tape Marketing

JANUARY 8, 2024

How to Scale Your Agency with Productized Marketing Services written by John Jantsch read more at Duct Tape Marketing The best thing you can do right now to scale your agency is to productized marketing services. Struggling to scale your strategic marketing agency? productized marketing services.

Product Marketing 65

Product Marketing Product Transform CMO 65

Martech

APRIL 9, 2024

Another is marketing analytics firm ChannelMix. “We I think there are going to be lots of different tactics to get through this,” said Tara DeZao, product marketing director for adtech and martech at Pega. GumGum, with its stake in contextual advertising, is one.

Advertising 112

Advertising Advertisers Finance Entertainment 112

Search Engine Land

OCTOBER 13, 2023

Marketing should be in forecasting, budgeting, reporting, and strategy meetings. If that occurs, then marketing needs to build trust by communicating value clearly, for the right audience, through use of data & analytics,” Duffy said. You might already be resisting the idea.

Communications 115

Communications SEO Finance Education 115