Analytics New Technology Thought Leadership Transform 
Martech
APRIL 6, 2023
AI makes data analysis, insights generation and even predictive analytics easier. Your data and reporting will evolve to a significantly new level of sophistication without too much effort or cost. Thought leadership is still paramount in the form of original and innovative ideas. Not anymore.
Adobe Experience Cloud Blog
MARCH 6, 2017
New technologies are emerging and showing up in our everyday lives at a rapid rate. Artificial intelligence (AI) is defined by the Association for the Advancement of Artificial Intelligence as “the scientific understanding of the mechanism underlying thought and intelligent behavior and their embodiment in machines.”
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Scoop.it!
APRIL 18, 2024
Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. It involves leveraging technology, embracing two-way communication, and prioritizing inclusivity, diversity, and data-driven decision-making. Effective Content Curation 2.
Adobe Experience Cloud Blog
MARCH 24, 2017
It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. The Synergies of AdTech and MarTech. I’ll see you in San Francisco.
Adobe Experience Cloud Blog
MAY 21, 2018
These platforms typically fall into one of five categories: data management, marketing automation , CRM, ecommerce, and analytics. They provide the backbone of the marketing technology infrastructure. As the foundation of the MarTech stack they are mission-critical to the overall marketing technology strategy of every company.
Adobe Experience Cloud Blog
JUNE 7, 2019
Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Let’s discuss in the comments!
Adobe Experience Cloud Blog
OCTOBER 14, 2014
One of the biggest beneficiaries of this new technology is email marketing. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases in average revenue per customer. We don’t need to accept poor email performance anymore.
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