Scoop.it!

APRIL 18, 2024

Thought leadership in community engagement has shifted from traditional methods to a digital, inclusive, and collaborative approach. It involves leveraging technology, embracing two-way communication, and prioritizing inclusivity, diversity, and data-driven decision-making. Effective Content Curation 2.

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Thought Leadership Management Transform User-Generated 81

Adobe Experience Cloud Blog

MARCH 6, 2017

New technologies are emerging and showing up in our everyday lives at a rapid rate. Artificial intelligence (AI) is defined by the Association for the Advancement of Artificial Intelligence as “the scientific understanding of the mechanism underlying thought and intelligent behavior and their embodiment in machines.”

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Transform Thought Leadership Customer Journey Marketing 134

Adobe Experience Cloud Blog

MARCH 24, 2017

It is imperative for marketers to be able to adapt to new touchpoints as they develop and utilize new technologies to engage more effectively than ever before. With the theme of “Leading in the Engagement Economy,” our 2017 focus will be just that. I’ll see you in San Francisco.

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Thought Leadership Transform CMO Marketing 118

Adobe Experience Cloud Blog

SEPTEMBER 7, 2016

These sessions fall within a wide range of categories from thought leadership, to Marketo@Marketo, to digital marketing, to demand generation, and more. Chandar will discuss three primary areas of change that will transform your marketing organization and prepare you and your team to become tomorrow’s marketer.

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Transform Thought Leadership Influencer Marketing CMO 91

Adobe Experience Cloud Blog

MAY 21, 2018

Third, and most importantly, they are constantly working to stay ahead of the technology curve. They should be your first call when someone asks you about where a new technology should fit into your technology strategy. The Next Stop: Ecosystem. This is a natural, symbiotic relationship where both parties benefit greatly.

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Transform Whitepaper CRM Thought Leadership 134

Adobe Experience Cloud Blog

DECEMBER 14, 2018

Today’s marketers are in the early stages of transforming how they identify, execute, and evaluate campaigns leveraging new and innovative technology: artificial intelligence (AI). It is not uncommon that a new technology will be subject to overpromising and under delivering, which leads to disillusionment and skepticism.

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Transform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Let’s discuss in the comments!

Transform 134

Transform CMO Retail Thought Leadership 134

Adobe Experience Cloud Blog

OCTOBER 14, 2014

One of the biggest beneficiaries of this new technology is email marketing. It’s not uncommon to see case studies reporting transformative results like100-150% increases in click thru, 10-20% decreases in churn, and 2X or 3X increases in average revenue per customer. Have you seen any immediate improvements?

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Transform B2C Thought Leadership Customer Acquisition 134

Adobe Experience Cloud Blog

MAY 16, 2018

As a marketer that has lived through the digital transformation, the core approaches and principles of multi-channel marketing still steer the vast majority of planning conversations that I have on a daily basis. I’m sure there are many others that we could point out as having equal value to the three that are described in this post.

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Transform Thought Leadership Communications Marketing 134

Martech

MARCH 7, 2024

Dig deeper: How to transform customer experience with AI 2. Original research is how brands and martech vendors differentiate their thought leadership and demonstrate that their content is not AI-generated. Cast a wide net around the technology, commercial, product and customer relationship teams. Get MarTech!

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New Technology Transform Outbound Marketing Thought Leadership 136

Martech

OCTOBER 28, 2021

Companies like Emma, Liveclicker, Sailthru and Selligent thrived post-acquisition because the acquiring company didn’t stifle innovation, didn’t slash marketing budgets or stop individual brands from continuing their thought leadership. The companies were allowed to continue the trajectories they had before the acquisition.

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Thought Leadership Email Marketing New Technology Transform 141

Adobe Experience Cloud Blog

FEBRUARY 26, 2016

Without a carefully thought-through data unification strategy and technology adoption roadmap, data quality can deteriorate rapidly, resulting in difficult data integration and transformation, and making it challenging to de-duplicate and standardize data from the different sources.

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Thought Leadership Transform CRM New Technology 89

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

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Thought Leadership Whitepaper Transform Marketing 64

Adobe Experience Cloud Blog

FEBRUARY 2, 2017

Couple high ROI with the fact that new technology allows marketers to conduct ABM at scale , and you’ll quickly realize how it can transform your business. Author: Joe Paone and Vyoma Kapur Account-based marketing is gaining in popularity in large part due to its high potential for improving return on investment (ROI).

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Thought Leadership CRM Transform Marketing 131

Adobe Experience Cloud Blog

JUNE 24, 2010

The bi-annual BtoB Leading Edge Virtual Event is one of the best thought leadership events for marketers focused on driving leads and accerlerating deals for their company. Through taking a different perspective with this revolutionary methodology, it is possible to transform marketing’s role in driving revenue.

Transform 80

Transform Thought Leadership New Technology Marketing 80

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable. Let’s discuss in the comments!

Transform 51

Transform CMO Retail Thought Leadership 51

Adobe Experience Cloud Blog

JANUARY 7, 2015

It seems as if every day people are coming up with new technologies that make it easier and more efficient to connect with potential and current customers. With marketing trends constantly transforming, it’s essential to stay up to date if you want to stay ahead of the competition. Keeping Up With Constantly Changing Trends.

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Transform Whitepaper User-Generated Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 29, 2016

Author: Joe Paone It’s no secret that the financial services industry has been going through a transformation in recent years. In an industry that is traditionally slow to adopt new technology, it’s imperative that marketers push their firms to change.

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Whitepaper Thought Leadership CRM Marketing Automation Platform 91

Trade Press Services Newsletter

APRIL 6, 2023

Technological assimilation Over the last decade, technology has transformed the B2B marketing world. From artificial intelligence to Google Analytics to the latest design software, new technology can be overwhelming for even the savviest of marketers. Marketers often do this without even realizing it.

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Transform Thought Leadership Marketing Marketers 130

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”. But to make a memory stick and to truly make a moment transformative, marketers face unique challenges beyond those of traditional or digital marketing.

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Transform Branding Logistics Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 6, 2018

Mildenhall is one of the greatest brand marketers of the last decade and led transformation in the travel and hospitality industry. And a lot of times we don’t have the time to hear the latest best practices or learn about new technologies. Marketo Experience: get the first glance of Marketo’s newest innovation—like the new UX!

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Transform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

NOVEMBER 12, 2019

As an experiential marketing agency, we’re focused on forming memories through experiences, living by the mantra, “The right moment can transform someone forever.”. But to make a memory stick and to truly make a moment transformative, marketers face unique challenges beyond those of traditional or digital marketing.

Transform 51

Transform Branding Logistics Thought Leadership 51

Adobe Experience Cloud Blog

APRIL 6, 2016

In the past five years, marketers have been grappling with the emergence of new technologies, but the challenge–and perhaps opportunity–is about to go into overdrive over the next five years. This promises that the marketing we used to know is gone. Marketing is now the very essence of a company. Marketing is the brand.

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Transform Thought Leadership CMO Marketing 91