Rock Content
JULY 14, 2023
Here’s what you should know about content marketing , its history, why it’s critical, and how to start developing a content strategy that generates results. What Is Content Marketing? Simply put, content marketing involves using content or copy to achieve specific goals. Where Did It Come From?
Marketing Insider Group
JUNE 18, 2015
Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences. Andrew Fick , Group Marketing Manager, Lincoln.
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Martech
MAY 24, 2024
B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost.
SocialPilot
MARCH 12, 2024
You may believe that your marketing strategy is the world’s finest, but the fact is that almost everyone will dismiss it very soon to get on with their lives if they just encounter it once.
Martech
FEBRUARY 8, 2023
Fortunately, ChatGPT and other AI-driven search/research/content creation tools won’t yet cause our profession’s extinction in the way that the asteroid wiped out the dinosaurs.
Rock Content
JULY 15, 2023
That was the image AMEX wanted to build when they kick started a big Content Marketing campaign with a site called Open Forum — now Trends and Insights. A Content Marketing strategy can be done solely in-house, but the company chose to go after industry leaders and well-known names to contribute with their insights and lessons.
Content Marketing Institute
AUGUST 27, 2018
While the Content Marketing Institute doesn’t have that Kardashian/soda brand relationship or actor/automobile manufacturer combo, we use influencers to create an e-book to market Content Marketing World. Take a look: The Ultimate Guide to Conquering Content Marketing from Content Marketing Institute.
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