Sprout Social

APRIL 20, 2022

Conversational marketing is on the rise, driven largely by consumers’ increasing expectations for convenience and tailored digital experiences. That’s a large market, ripe for engagement. For brands that use WhatsApp to engage with customers, there are a number of clear benefits. Improve the customer experience.

Automobile 145

Automobile Real Estate Logistics Customer 145

Martech

MARCH 29, 2023

Almost lost in the excitement following Adobe’s generative AI announcements at last week’s Summit (Adobe Firefly and Sensei Gen AI) were a raft of other product updates, especially those surrounding B2B marketing, Adobe Real-Time CDP and Adobe Product Analytics. Summit audience on Tuesday, March 21, 2023, in Las Vegas.

Analytics 113

Analytics Product Automobile Customer Journey 113

Martech

MAY 24, 2024

B2C marketing deals with consumer purchases, which means B2C marketers are targeting individuals or small groups of people who make purchase decisions. High-end consumer purchases, like automobiles and home improvement projects, will bear some resemblance to a B2B engagement because of their cost.

B2C 114

B2C Automobile Marketing Automation Platform Retail 114