B2C Branding Gen Z Product Marketing 
Hubspot Marketing
FEBRUARY 15, 2024
I don’t easily fall for ads or grab products because of marketing tricks. Okay, okay…unless it’s a suitable luxury brand marketing strategy like a catchy video. That’s how good marketing works—even the strongest fall. You’ll find this same pattern on their products even 160 years later. Do I really need it?
Search Engine Land
MAY 30, 2023
For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth. Your YouTube channel doesn’t have to be a brand video graveyard.
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Martech
MARCH 1, 2024
The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. Millennials and Gen Z are rapidly entering the B2B buying group. This last one is a biggie.
Marketing Insider Group
MARCH 16, 2023
Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. A wise and brainy Ravenclaw?
Hubspot Marketing
JULY 28, 2022
Co-founder Edward Lando told TechCrunch that the app serves as an additional acquisition channel for early D2C brands and a “giant shopping mall” for Gen Z consumers. Advertising: Brands leveraging the ’80s aesthetic in their ads. While the overall influencer marketing industry was pegged at ~$9.7B Audio SEO.
Welcome Software
JULY 13, 2022
In a market where 32% of customers will ditch brands after a single unsatisfactory experience, businesses must leverage all the tools they can to ensure that they provide outstanding digital experiences at all touchpoints. The DXP product market had a total value of $10.11 billion in 2021. for the forecast period.
Hubspot Marketing
JULY 20, 2020
With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.
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