The CMO Survey

APRIL 24, 2024

The 32 nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition.

New Technology 289

New Technology CMO B2C Marketing 289

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * It’s also important that your attribution solution connects seamlessly to your marketing automation platform and your CRM.

Transform 174

Transform CRM Marketing Automation Platform CMO 174

Hootsuite

DECEMBER 10, 2019

The CMO Survey. Social marketing and performance marketing collide. Social marketing and performance marketing collide. Enter social performance marketing. Here’s the winning formula: B2C: 60% brand-building and 40% sales activations. GlobalWebIndex.

Gen Z 145

Gen Z Millennials User-Generated Performance Marketing 145

Martech

FEBRUARY 9, 2023

“Together, we’re leveraging all of Instacart’s and Michelob ULTRA’s marketing channels — from linear TV, to our app and Marketplace, to social media, and CRM — to reach the widest possible audience,” said Instacart CMO Laura Jones. It’s what you do after the game that matters.

Shoppers 81

Shoppers Advertising Advertisers PR 81