The CMO Survey

SEPTEMBER 27, 2023

Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3% Digital Marketing Transformations Progress Slowly: Digital marketing transformations show progress post-pandemic as companies shift out of the nascent phase (from 27.1% just one year ago.

CMO 288

CMO Transform Customer Acquisition B2C 288

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. The sheer scale of moving from a legacy print-based coupon system to a 21st-century digital loyalty program required a platform with robust capabilities that could easily align with David’s Bridal’s digital transformation goals. Why we care. Quote of the day.

Transform 110

Transform CMO Customer Acquisition Retail 110

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Nearly half are utilizing AI to target customer decision making (49.6%). Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketing Marketers 130

Martech

MAY 16, 2022

The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We I was looking for something that was flexible in terms of automation and communicating with my customers,” said Alexander. Example of an Apple Rose Beauty welcome email.

Transform 96

Transform CRM Email Marketing Retail 96

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. OK, but WHY.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. OK, but WHY.

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62