The CMO Survey

SEPTEMBER 27, 2023

Customer retention, customer acquisition, and brand value also increased, with brand value increasing dramatically from 6.3% B2B (which favor LinkedIn and company blogs) and B2C (which favor Instagram and Facebook) companies use influencers differently. Profit growth has strengthened to 8% this year from 5.6%

CMO 288

CMO Transform Customer Acquisition B2C 288

The CMO Survey

FEBRUARY 21, 2020

The August 2019 CMO Survey confirms this, with corporate marketers reporting a 27% increase in the implementation of AI and machine learning (ML) in marketing toolkits compared to just six months prior. Nearly half are utilizing AI to target customer decision making (49.6%). Popular AI Applications in Marketing.

CMO 130

CMO B2C Marketing Marketers 130

Martech

AUGUST 12, 2021

Indeed, the “fractional CMO” is becoming more common. And with a surge in digital-first engagement, there’s notable growth YoY in tracking customer referral rates (29% growth), customer acquisition costs (26%), content engagement (23%) and customer satisfaction analytics (22%). Why we care. Quote of the day.

Transform 103

Transform CMO Customer Acquisition Retail 103

Martech

MAY 16, 2022

The technology brings together what people think of as email marketing, marketing automation, and CRM,” explained Maria Pergolino, ActiveCampaign’s CMO. “We I was looking for something that was flexible in terms of automation and communicating with my customers,” said Alexander. Example of an Apple Rose Beauty welcome email.

Transform 78

Transform CRM Email Marketing Retail 78

The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Optimism about the economy is 50.9 (out in the next year.

CMO 130

CMO Transform Customer Acquisition B2C 130

Marketing Insider Group

MAY 11, 2020

Why the growth, which could actually outpace B2C ecommerce? Customer acquisition costs (CAC): Calculating the CAC for each campaign provides key insights on how to streamline operations to reduce it. This starts with the CMO and his or her role in building a culture of content that connects with the target audience.

Content Marketing 63

Content Marketing Thought Leadership eCommerce Marketing 63

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. OK, but WHY.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Marketing 71