Marketing Insider Group

NOVEMBER 18, 2010

I wanted to stop at 11, but there’s more) From the fading influence of newspapers for world news to newsletters for company news, traditional communication including email will have a tough time competing with the amazing rise of mobile devices usage for web surfing, texting and micro-blogging for consumer attention.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketing 102

Marketing Insider Group

JUNE 7, 2010

It also fits in with a few discussions I have seen recently around education – helping people understand what is and isn’t publically available about them and what brand image they want to shine.

Telemarketing 86

Telemarketing Customer loyalty Inbound Marketing Social Media Marketing 86

Marketing Insider Group

JULY 29, 2010

According to Dan Schawbel it includes those characteristics that make you unique and also how you communicate that to the world. But I also believe success in building my personal brand is direct evidence of my abilities to execute an overall marketing strategy for the company – in essence to build the company brand.

Branding 75

Branding Social Media Marketing Telemarketing Inbound Marketing 75

Marketing Insider Group

MAY 5, 2010

Follow the SMART acronym (Specific, Measurable, Achievable, Relevant and Time Bound) Communicate them to your boss, your peers and your staff so you are accountable Report back on a regular basis on your progress This is such a simple tip but I am amazed at how few marketers follow this principle.

Telemarketing 64

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 64

Marketing Insider Group

AUGUST 10, 2010

It requires us to think with forethought to determine and to communicate our business goals. Michael Brenner Aug 19 2010 Hi Geraldine, I like the old Integrated Marketing Communications acronym TPM: Target, Position, Message. (Disclosure: as a dedicated rant, this post is full of copious amounts of sarcasm). Who are we targeting?

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

MAY 5, 2010

Follow the SMART acronym (Specific, Measurable, Achievable, Relevant and Time Bound) Communicate them to your boss, your peers and your staff so you are accountable Report back on a regular basis on your progress This is such a simple tip but I am amazed at how few marketers follow this principle.

Telemarketing 60

Telemarketing Inbound Marketing Customer loyalty Social Media Marketing 60

Marketing Insider Group

AUGUST 10, 2010

It requires us to think with forethought to determine and to communicate our business goals. Michael Brenner Aug 19 2010 Hi Geraldine, I like the old Integrated Marketing Communications acronym TPM: Target, Position, Message. (Disclosure: as a dedicated rant, this post is full of copious amounts of sarcasm). Who are we targeting?

Marketing Strategy 67

Marketing Strategy Telemarketing Customer loyalty Marketing 67

Marketing Insider Group

NOVEMBER 9, 2010

BlogWell Event Today At SAP’s Newtown Square, PA Offices Today I will be attending an event titled “ BlogWell: How Big Brands Use Social Media &# including case studies from SAP, Pfizer, Johnson & Johnson, Hershey, and Discovery Communications. The event is part of a series sponsored by the Social Media Business Council.

Marketing Mix 86

Marketing Mix Telemarketing Customer loyalty Inbound Marketing 86

Exposure Ninja

OCTOBER 16, 2023

Direct Mail and Telemarketing Direct mail and telemarketing are more frowned upon by consumers than other forms of traditional marketing. Telemarketing is defined as “the marketing of goods or services by means of telephone calls, typically unsolicited, to potential customers.” It’s often referred to as “cold calling”.

Telemarketing 52

Telemarketing Outbound Marketing Direct Mail Inbound Marketing 52

Marketing Insider Group

NOVEMBER 11, 2010

I “live blogged” the event that included Brian Ellefritz from SAP, Anna Lingeris from Hershey, Marc Monseau from Johnson & Johnson, Ivy Li from Scholastic, Leah Patterson from Sungard, Jonathan Haley from BlackRock, Kate Bird from Pfizer and Discovery Communications’ Amber Harris.

Telemarketing 74

Telemarketing B2C Customer loyalty Marketing Mix 74

Marketing Insider Group

OCTOBER 28, 2010

Major tradeshows, online events, product announcements and other major communications. Once you’ve planned the always on activity, you can now fill-in your calendar with all major time-based events. With this calendar view, you can begin to see opportunities for integration across the entire marketing mix.

Marketing Plan 81

Marketing Plan Telemarketing Inbound Marketing Customer loyalty 81

Unbounce

AUGUST 13, 2024

Outbound marketing Outbound marketing involves directly reaching out to potential customers through methods like cold emails, direct mail, telemarketing, and paid ads. Are you selling a B2B or B2C product? Craft a compelling headline: Create a headline that clearly communicates the value proposition and grabs attention.

User-Generated 52

User-Generated SEO Outbound Marketing Inbound Marketing 52

Lusha

NOVEMBER 18, 2024

How B2B Cold Calling Differs from B2C Although both involve calling people who didn’t ask to be contacted, B2B and B2C cold calling are different in several ways: Who you’re calling : B2B calls target business professionals and decision-makers, while B2C calls are aimed at individual consumers.

CRM 40

CRM B2C Telemarketing Communications 40

Marketing Insider Group

JUNE 4, 2010

He references the Communication and Public Relations Generally Accepted Practices (GAP) study which states that PR wins the large majority of control over social media budgets in slightly over 25% of the respondents vs. only 9% for marketing. A leader within the communications, PR team should be selected to manage the core team projects.

PR 81

PR Marketing Mix Inbound Marketing Telemarketing 81