Bringing your ABM strategy to the world of CTV
Martech
APRIL 25, 2022
“B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. ” To find the ideal audiences and make the most of CTV’s potential, marketers should identify an ABM platform or tool that can help them reach their goals. ” Account-based marketing: A snapshot. .”
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