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9 call analytics platforms for marketing teams to consider

Martech

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Conduct qualitative research to learn about your customers and unearth the right cross-sell offers.

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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. Customer data platform (CDP). In B2C, as with Stikwood, it drives sales. Demand-side platform (DSP). The lesson?

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The Ultimate Guide to Email Marketing

Hubspot Marketing

Two thirds of customers have made a purchase as a direct result of an email marketing message. When it comes to customer acquisition, email is 40X more effective than Facebook and Twitter combined. Clickthrough rates are 47% higher for B2B emails than B2C. Email Marketing Stats for B2C. Email Marketing for SMBs.