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A Personal Look at the Financial Services Industry

Set Up

From a customer acquisition perspective, I think this means that companies need to personalize their marketing, and they have to provide more useful content that does more than sell. There’s actually a lot of interesting marketing by insurance companies, particularly in the B2C space.

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The Risks of Reducing Digital Marketing in a Recession

Exposure Ninja

Your customer acquisition cost will be cheaper. Before taking any action, you’ll first have to decide how close you and your customers are to the eye of the storm. Buying habits change for both B2C and B2B customers, so you’ll need to research and understand these.

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12 Niche Marketplaces to List Your B2B Services

Neil Patel

E-commerce is the future, but it isn’t just for B2C. In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. All this data can be used to better inform your marketing efforts and improve your customer acquisition process. Increase Conversions and Revenue.

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9 call analytics platforms for marketing teams to consider

Martech

CallRail serves SMBs or marketing agencies with clients that rely on communications with customers — phone calls, texts, form submissions, and/or chats — to generate leads, close deals, and grow their businesses in the home services, real estate, legal services, financial services, healthcare and automotive industries.

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

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7 Examples of Effective Cross-selling (and Why They Work)

CXL

Recommending additional products or services can help customers solve problems while upping their investment. This will improve customer lifetime value (CLTV), making customer acquisition costs (CAC) healthier. Don’t reserve personalization for existing customers and those you have data on.

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Cook Up Email Marketing Automation With These 6 Recipes

Content Marketing Institute

Yet, emfluence’s Email Marketing 2018 Benchmarks Report shares that organizations are slow to adopt email marketing automation – only 2% of emails sent by B2B organizations and 3% for B2C organizations are automated. In B2C, as with Stikwood, it drives sales. Data-driven customer welcome series (advanced). The lesson?