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How to use AI analytics for targeted business decisions

Sprout Social

When integrated with a company’s customer relationship management (CRM) and business intelligence software, such tools exponentially increase the output of targeted insights by cross-referencing data points and identifying patterns in customer profiles and purchase patterns.

Analytics 108
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How AI Can Improve Your Customer Experience [New Data + Tips]

Hubspot Marketing

Or finding common reasons customers cancel subscriptions so you can improve your offering and lower churn. Potential Drawback: Fewer Interactions With Customers Merchynt uses AI "for every step of our customer journey," says founder and CEO Justin Silverman.

Customer 115
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25 Best B2B Marketing Conferences 2020

Pam Didner

B2B Online is the only event where the top minds in manufacturing and distribution meet and learn. Technology has transformed the way we develop relationships, build leads, engage customers and convert our marketing into revenue. . B2B Online. April 20-22, 2020 | Chicago, IL | Website. MarTech Conference East . B2B Marketing Forum.

Transform 105
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25 Best B2B Marketing Conferences 2021

Pam Didner

B2B Online is the only event where the top minds in manufacturing and distribution meet and learn. Dreamforce is one of the largest cloud- and SaaS-centric conferences in the world, with a heavy emphasis on customer and partner case studies. B2B Online. April 20-22, 2020 | Chicago, IL | Website. Content Marketing World.

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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Tasks can also be managed from within CRM systems.

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9 call analytics platforms for marketing teams to consider

Martech

Provides a real-time view of the customer journey to have smarter customer conversations. CallRail says its platform provides seamless, real-time, native integration to 45 different marketing solutions and platforms, including CRMs, social media and search engine ad platforms, marketing management solutions and more.

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16 marketing automation platforms your organization should consider

Martech

They also integrate seamlessly with many third-party CRM and other point solutions to offer extended capabilities. Target customers. B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment.