The CMO Survey

JUNE 16, 2020

B2C companies are more pessimistic than their B2B counterparts, as are larger revenue companies (>$10B) compared to their smaller counterparts (<$25M). Against this backdrop, The CMO Survey conducted a Special Covid-19 Edition survey, asking marketing leaders at U.S. Marketing budgets hold : Despite headcount loss, 30.3%

CMO 130

CMO Transform Customer Acquisition B2C 130

Use Insider

MARCH 1, 2023

This means many B2C businesses are struggling to hit their customer acquisition and revenue targets which, in turn, puts pressure on marketing budgets and marketing departments this year to deliver stronger returns on every investment. We are no longer wasting money on guesswork audiences.

Customer Acquisition 52

Customer Acquisition Food eCommerce Finance 52

Martech

APRIL 25, 2022

With so much potential, marketers would be wise to get their ABM programs right. Get the daily newsletter digital marketers rely on. It’s a digital channel that serves high-impact ads. “B2B marketers don’t have the luxury that a lot of B2C marketers do,” said Haeri. What it is.

Direct Mail 100

Direct Mail Customer Acquisition User-Generated B2C 100

Martech

FEBRUARY 24, 2022

Key customers include Champion Services, Dealer.com, Sonic Automotive Group and Trane. CallSource offers a call tracking for offline attribution solution that has evolved to include advanced digital marketing, and call coaching and performance. Get the daily newsletter digital marketers rely on.

Analytics 96

Analytics Real Estate CRM Communications 96